Essays about: "Patrick Breuling"

Found 1 essay containing the words Patrick Breuling.

  1. 1. Transferability of Online Store Image- A Comparative Study of Zalando's Online Store Image In Germany, Sweden and The Netherlands.pdf

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Arne Wesche; Patrick Breuling; [2013]
    Keywords : online store image; Zalando; fashion retailing; standardization; online retailing; internationalization; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to examine the role of online store image in the internationalization process of online retailers. Based on the assumption that a favorable image is a competitive advantage for retailers, this master thesis examines whether or not a favorable domestic online store image, can be replicated in the in- ternationalization process of online retailers. READ MORE