Essays about: "Pontus Modig"
Found 1 essay containing the words Pontus Modig.
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1. The Meaning of Authenticity in the Experience Industry: An exploratory study of Swedish concept restaurants
University essay from Göteborgs universitet/Graduate SchoolAbstract : The experience industry is booming and for restaurants to be a part of this industry they must offer more than food and common services. To be competitive in the experience industry companies are told to render authenticity. However, the meaning of authenticity remains rather unexplored in academic literature. READ MORE
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