Essays about: "Return intentions"
Showing result 1 - 5 of 16 essays containing the words Return intentions.
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1. Unpacking Fast Fashion E-tail Returns : A Qualitative study of Environmental Awareness in Return Behaviors of Fast Fashion E-tail
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Online consumption and e-tail have clearly increased in recent years, largely sinceaccessibility is an advantage that consumers notice as beneficial. The availability of e-tail has also received clear environmental disadvantages, as returns are an inevitable part of online orders. READ MORE
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2. Return for Free or Charge a Fee? - An experimental study of how a free return policy influences Swedish consumers' product quality perception and return intention in e-commerce
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : As the e-commerce market is rapidly growing and the number of retailers offering a free return policy is on the rise, the issue of increased customer returns and their effects on consumer cognition and behavior needs to be addressed. Therefore, the purpose of this study is to gain insights on how a free return policy affects the product quality perception of Swedish consumers in an e-commerce setting, both in the pre-purchase and the post-purchase stage. READ MORE
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3. Decision-Making and Destination Selection Among Albanian Emigrants : Mixed-method research of undocumented Albanians - The case of the United Kingdom
University essay from Malmö högskola/Institutionen för globala politiska studier (GPS); Malmö universitet/Malmö Institute for Studies of Migration, Diversity and Welfare (MIM)Abstract : In this study, Albanian migrants' choices to settle in the UK are addressed. The leading question is why they migrate from Albania and why they choose to enter the UK clandestinely instead of other European countries, where they can travel with a passport (do not need a Visa). READ MORE
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4. To Return or Not to Return - A Quantitative Study on the Effects of Alternatives to Free Return Policies
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Fashion e-commerce is growing rapidly and poses a big threat to the environment by being accountable for 10% of humanity-caused greenhouse gas emissions. Despite this, customers continue to purchase, and return, more items from online fashion retailers than ever. READ MORE
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5. The Market (Non)-Reaction to Brand Activism Announcements: Price and Volume Effects
University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiAbstract : Brand activism - defined as a firm, or an individual representing a firm, publicly taking a stance on a divisive social or political issue - is an emerging and increasingly widespread phenomenon. While mainly researched by marketing scholars, given its impact on customer purchase intentions and brand attitudes, brand activism has remained vastly unexplored from an investor perspective. READ MORE
