Essays about: "Rhetorical devices"

Showing result 1 - 5 of 17 essays containing the words Rhetorical devices.

1. 1. The suffocating enjoyment of the Other: An ideology critique of enjoyment in the mediatisation of the climate crisis

   University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

   Author : Gabriel Bintley; [2024]
   Keywords : Enjoyment; Jouissance; the Other; Climate Crisis; Lacan; Žižek; Environmental Politics; Ideology Critique; Njutning; Jouissance; Den Andre; Klimatkrisen; Lacan; Žižek; Miljöpolitik; Ideologikritik;

   Abstract : This thesis explores how the Lacanian concept of ‘the enjoyment of the Other’ (la jouissance de l’Autre) can be applied to break open normative understandings of the political factors shaping the climate crisis deadlock. The principal aim is to investigate how ostensibly disconnected environmental debates may be regarded as linked by an economy of enjoyment, more precisely by the promise of enjoyment by which the subject is libidinally attached to an ideology. READ MORE

3. 2. Transcreation in Translation : A study of the use and importance of transcreation in the Swedish translations of English marketing slogans

   University essay from Stockholms universitet/Tolk- och översättarinstitutet

   Author : Linnéa Nyberg; [2023]
   Keywords : Translation; translation studies; transcreation; English to Swedish; translation strategies; text functions; questionnaire; text analysis; Översättning; översättningsvetenskap; transkreation; engelska till svenska; översättningsstrategier; textfunktioner; enkät; textanalys;

   Abstract : This thesis explores the importance of transcreation in the translation of marketing slogans and how experience is pivotal when translating. The overall aim is to offer an insight into how professional and non-professional translators tackle translation problems in the form of rhetorical devices common to marketing language. READ MORE

4. 3. Teaching English in Sweden : A Look at the Rhetoric in the Federalist Papers

   University essay from Stockholms universitet/Engelska institutionen

   Author : Gustav Wetterlind; [2022]
   Keywords : Federalist Papers; Rhetoric; Swedish Curriculum; Ethos; Pathos;

   Abstract : This essay examines the possibility to use the Federalist Papers as authentic classroom material for English 7 within Sweden’s upper secondary school. To do this, three close readings have been done of the first, tenth and fifty-first essay amongst the Federalist Papers. READ MORE

5. 4. How to analyze identification in storytelling?

   University essay from Lunds universitet/Retorik; Lunds universitet/Masterprogram: Språk och språkvetenskap

   Author : Felix Pålsson; [2022]
   Keywords : audience; dramatism; Där livet händer; identification; IKEA; metaphor; metonymy; persona; persuasion; rhetoric; storytelling; Weltanschauung; Languages and Literatures;

   Abstract : This thesis examines the use of storytelling in advertising from a rhetorical perspective. Specifically, stories told in IKEA’s recent advertising campaign Där livet händer (Where life happens) will be analyzed. The purpose is to propose a way in which to analyze identification in storytelling. READ MORE

6. 5. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

   University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Author : Maja Lundgren; [2022]
   Keywords : Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

   Abstract : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. READ MORE