Essays about: "SME Internationalization"

Showing result 16 - 20 of 91 essays containing the words SME Internationalization.

1. 16. Going green across borders : A study on the impact of green marketing on the internationalization of SMEs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Raphael Brunner; Soraya Norouzi; [2021]
   Keywords : Green Marketing; Green Marketing Matrix; internationalization; SME; competitive advantage;

   Abstract : In recent years, the aspects of sustainability and environmental friendliness have taken on an increasingly large role in our society and due to climate change and scarcity of resources, green technologies are growing. As the consequence, this ongoing trend has affected the business environment. READ MORE

3. 17. "The Jungle Telegraph" : A qualitative case study about the challenges for Swedish B2B Small and Medium-size Enterprises when entering the Sub-Saharan market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Levent Bekir; Nicolas Numhauser; Rawa Abbas; [2021]
   Keywords : Sub-Saharan Africa; SME; institutional framework; entry mode; internationalization strategy; network;

   Abstract : As developed markets have become saturated to a greater extent, companies have instead targeted emerging economies. In recent years, a substantial number of companies have recognized the opportunities in the Sub-Saharan market, which has led to an increasing number of foreign firms entering this market. READ MORE

4. 18. The role of networks in a Swedish medium-sized pharmaceutical firm’s internationalization process

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Greta Lyckenblad; Lina Nygren; [2020-02-13]
   Keywords : Internationalization; networks; utilizing networks; pharmaceutical firm; medium-sized company; SME;

   Abstract : Today pharmaceuticals are the fifth largest export product in Sweden, whereas SMEs are the motor of innovation within the pharmaceutical industry. Pharmaceutical firms face several challenges, as high product development costs, high entry barriers due to institutional legal frameworks and slow return of investments, during their internationalization. READ MORE

5. 19. International entrepreneurship orientation within Swedish born global companies in the ear- and headphone industry

   University essay from Södertörns högskola/Företagsekonomi

   Author : Johan Persson; [2020]
   Keywords : Internationalization; born globals; international entrepreneurship; international entrepreneurship orientation; ear-and headphone industry; SME-companies; Internationalisering; born globals; internationellt entreprenörskap; internationell entreprenörskapsorientering; hörlursbranschen; SME-företag;

   Abstract : We have all read about the rapid development of today’s business landscape as well as the increase in globalization. Companies are forced to operate in new ways in order to stay competitive. At the same time, globalization has opened up new business opportunities for companies. READ MORE

6. 20. Internationalization of Small and Medium-Sized Enterprises towards an Emerging Market : A study of Swedish Tech Companies in India

   University essay from Södertörns högskola/Företagsekonomi

   Author : Prachi Laxman; Ferha Ahmed Shameil; [2020]
   Keywords : Born Global; SME; Business Network; Brand Strategy; Internationalization; Emerging Market; Tech and Digitalization; Born Global; SMF; Affärsnätverk; Varumärkesstrategi; Internationalisering; Tillväxtmarknad; Tech och Digitalisering;

   Abstract : The changes in consumer patterns, digitalization, and the augmented diplomatic relation between Sweden and India has opened new opportunities for Swedish small- and medium-sized enterprises (SMEs) to enter the Indian market, which is characterized as an emerging market. Although SMEs often have scarce resources, they are succeeding in entering foreign markets and competing with Multinational corporations (MNCs). READ MORE