Essays about: "Sales Promotion"

Showing result 21 - 25 of 62 essays containing the words Sales Promotion.

  1. 21. Take time to make time : What to consider when managing multi-channel sales systems with the objective to increase sales efficiency

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : RAGNAR ALM; RUDY KYRÖNLAHTI; [2016]
    Keywords : multi-channel sales system; multi-channel management; multi-channel customer;

    Abstract : Traditional sales systems have been disrupted by technological developments. In order to  adapt, companies are changing the way they interact with their customers in business-to-business markets. In the last three decades, multi-channel strategies have spurred the proliferation of different sales channels and new ways of managing sales systems. READ MORE

  3. 22. Reuse Concept - Vital Segments in a Clean in Place Project

    University essay from Lunds universitet/Kemiteknik (CI)

    Author : Alexander Werne; Philip Granstrand; [2016]
    Keywords : CIP; Reuse; clean in place; chemical engineering; kemiteknik; Technology and Engineering;

    Abstract : The aim of this project was to examine if it is feasible to develop and apply a reuse concept regarding clean in place (CIP) processes. The concept is based on different topics such as lim-itation, structure, future and reliability. READ MORE

  4. 23. Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns

    University essay from Högskolan i Halmstad

    Author : Julia Bissdorf; [2016]
    Keywords : Product relaunch; product modification; consumer goods; advertisement; communication;

    Abstract : Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically. READ MORE

  5. 24. How to Make Promotions Work in a Cost-efficient Context - A Case Study at Lantmännen

    University essay from Lunds universitet/Teknisk logistik

    Author : Caroline Vitasp; Helena Nyman; [2016]
    Keywords : Promotions; Promotion Planning; Cross‑functional Processes; Supply Chain Configuration; Strategy Alignment; Customer Service Level CSL ; Key Performance Indicators KPI ; Sales and Operations Planning S OP ; Master Scheduling MS ; Cost‑efficiency; Market Responsiveness; Technology and Engineering;

    Abstract : Problem -­‐‑ Promotions are the main reason for a majority of stock out situations and increases the amount of waste for perishable items, and strong competition within grocery retail has led to a significant increase in frequency and depth of promotions since the late 20th century. Lantmännen Cerealia has identified problems with low customer service levels (CSL) during promotions and lack of long term planning in general. READ MORE

  6. 25. Towards Understanding Consumer Reactions in Out-of-Stock Situations: A comparison of price promoted versus regular-priced items in grocery retail

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Susan Timmerman; Christina Hajszan; [2016]
    Keywords : Out-of-Stock; Stock-out; Promotion; Price promotion; Consumer decisionmaking; Consumer behaviour; Grocery retail; Business and Economics;

    Abstract : Temporarily unavailable products in the grocery retail environment cause problems for multiple parties, resulting in possible sales losses for retailers and high dissatisfaction among consumers. With price promoted products being twice as often out-of-stock (OOS) as regular-priced items, the need for a further understanding of reactions to price promoted products is evident. READ MORE