Essays about: "Sales Promotion"

Showing result 16 - 20 of 62 essays containing the words Sales Promotion.

1. 16. Replacing a monolithic web application with a new backend framework

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Wei Lu; [2018]
   Keywords : Web application; RESTful web services; Spring; backend implementation; Web application; RESTful web services; Spring; backend implementation;

   Abstract : Web Technologies, particularly the web application, have become an essential component of the business world in our daily life. By utilizing the web application, it is convenient for human beings to search the information, make the payment and communicate with others through Internet. READ MORE

3. 17. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

   University essay from Göteborgs universitet/Graduate School

   Author : Odia Okhiria; [2017-09-15]
   Keywords : ;

   Abstract : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. READ MORE

4. 18. Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market

   University essay from Umeå universitet/Företagsekonomi

   Author : Niklas Puranen; Markus Jansson; [2017]
   Keywords : Social media; marketing; Alternative Food Networks; segmentation; sales promotion;

   Abstract : The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. READ MORE

5. 19. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Rodillas Rebecca; Bjärkvik Hanna; [2017]
   Keywords : Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

   Abstract : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. READ MORE

6. 20. Use of marketing communication tools by micro and small enterprises : A case study based on three small restaurants in Umeå

   University essay from Umeå universitet/Företagsekonomi

   Author : Sezen Atik Gumuscu; [2017]
   Keywords : Marketing; Marketing Communication Tools; Micro and Small Ente rprises; Applying of Marketing C ommunicatio n Tools;

   Abstract : Changing and development characterize all areas of life in contemporary world, also businesses have begun to move from traditional marketing approaches to relationship marketing which is a customer based approach. New marketing strategies and application have developed for reaching more customers and keeping existing customers. READ MORE