Essays about: "Sales Promotion"

Showing result 11 - 15 of 62 essays containing the words Sales Promotion.

  1. 11. Are limited editions limited to products?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lara Kristina Siebert; Frida Andersson; Carla Paladines Martinez; Johanna Allard; [2019]
    Keywords : limited edition; service; Visit Sweden; Finnair; Lund University; Business and Economics;

    Abstract : Purpose: The aim of this paper is to explore whether service can be implemented as limited edition in order to strengthen the brand and to drive business. Methodology/Approach: This research is based on a qualitative approach with a multi case study analyzing Visit Sweden, Finnair and Lund University. READ MORE

  3. 12. Wed 2.0: improving customer experience with wedding service providers through investigation of the ranking mechanism and sentiment analysis of user feedback on Instagram

    University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Author : Maria Jäderlund; [2019]
    Keywords : sentiment analysis; natural language processing; ranking; Instagram; VADER;

    Abstract : Instagram is one of the main social platforms for business promotion. Millions of potential customers and endless visual marketing opportunities makes Instagram a perfect place to increase online sales. There are many tools and mechanisms to promote brands on Instagram such as paid advertising or using a pre-generated set of popular hashtags. READ MORE

  4. 13. “If everyone knew, no one would buy Fast Fashion.” : A study on how Swedish Slow Fashion companies promote themselves in order to sustain a competitive advantage.

    University essay from

    Author : Martina Jonsson; Martin Solaja; [2019]
    Keywords : Slow Fashion; Fast Fashion; Competitive Advantage; Promotion Strategy; Green Demarketing; Fashion Promotion; Motivational Factors.;

    Abstract : Background: The globalisation of the fashion industry has allowed competition to increase and speed up the production. This has influenced supply chains to give up on ethical factors in order to push sales of cheap, Fast Fashion. READ MORE

  5. 14. Dynamics in the Swedish Grocery Retail Industry : The current landscape, challenges and levers in distribution for Swedish grocery retailers

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Erhan Kayhan; Leo Rönnbäck; [2019]
    Keywords : Grocery retail; E-grocery; E-commerce; Distribution channels; Distribution challenges; Omni-channel; Brick and mortar; Click and Collect; Home Delivery; Dagligvaruhandel; E-dagligvaruhandel; E-handel; Distributionskanaler; Distributionsutmaningar; Omni-channel; Fysiska butiker; Click and Collect; Hemleverans;

    Abstract : There is a significant transformation taking place in today’s retail landscape with the increasing adoption of digital technologies in society. Customers are finding new purchasing habits and retailers are exploring different channels to serve customers in. READ MORE

  6. 15. To Gift or not to Gift? : Reciprocity at a Durable Goods Retailer

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Cecilia Rånman; Axel Bendes; [2018]
    Keywords : Durable goods retailer; reciprocity; gratitude; obligation; customer satisfaction; impulsive buying; spending; gift giving; sales promotion; field experiment; consumer behavior.;

    Abstract : Due to intense competition, retail stores are today forced to come up with exciting new sales promotional ideas to remain a relevant choice for customers. Gift giving is a sales promotional tool which has previously demonstrated to increase customer satisfaction and spending - an ideal situation for any retailer. READ MORE