Essays about: "Situational Crisis Communication Theory"

Showing result 11 - 15 of 19 essays containing the words Situational Crisis Communication Theory.

1. 11. Should we stay or should we go? - Key brand elements that can be affected by sponsorship issues and how to communicate the “go-decision”

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jakob Ivarsson; Carolin Bruder; Helena Lübeck; [2018]
   Keywords : Sport sponsorship; crisis management; on-the-field misbehaviour; off-the-field misbehaviour; external communication; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to examine how sponsorship crises can affect brands. Especially brands that have decided to part from their athletes are taken into account in this paper. Besides that, it aims to establish managerial guidelines that help to communicate the termination of sponsorship activities. READ MORE

3. 12. Playing the Trump Card : A qualitative rhetorical analysis of President Trump’s crisis communication on Hurricane Maria

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Julia Holmqvist; [2018]
   Keywords : Crisis communication; image repair theory; situational crisis communication theory; qualitative rhetorical analysis; populism; Donald Trump; Hurricane Maria;

   Abstract : In this study, a qualitative rhetorical analysis is done on U.S. president Donald Trump’s crisis communication on Hurricane Maria, which was an Atlantic hurricane that struck areas such as Puerto Rico and Dominica in the autumn of 2017. Given that the former is an unincorporated territory of the U. READ MORE

4. 13. A lifebuoy that supports in deep water : A qualitative case study investigating how an external actor can support an organisation in crisis

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Nadia Bazydlo; Sofia Wallin; [2017]
   Keywords : Crisis management; Crisis communication; Crisis Consultancy; PR-agency; Reputation; Social Media; External support; Social-Mediated Crisis Communication Model SMCC ; Situational Crisis Communication Theory SCCT ;

   Abstract : Problem  Crisis management has never been as important as it is today. Considering that criticism is being spread in a fast pace through social media, the reputation of an organisation can quickly be damaged. Several organisations however lack internal knowledge about crisis management. READ MORE

5. 14. "A company is never better than its latest mistake" : A consumer perspective on crisis communication

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Hanna Jonsson; Josefin Davidsson; [2017]
   Keywords : crisis communication; situational crisis communication theory; consumer perspective on a crisis; SCCT; crisis management;

   Abstract : The existing literature has discussed crisis communication as a tool to minimise reputational damage to a company in the event of a crisis. The Situational Crisis Communication Theory (SCCT) provide guidelines for managers in times of crises on how to protect their reputational assets and their corporate image in specific crisis situations with a set of communication strategies. READ MORE

6. 15. Shift? : A qualitative text analysis of the crisis communication in The Volkswagen Sustainability Magazine 2016

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Julia Holmqvist; [2017]
   Keywords : Crisis communication; image repair theory; situational crisis communication theory; qualitative text analysis; sustainability magazine; corporate social responsibility; Volkswagen emissions scandal;

   Abstract : The Volkswagen emissions scandal is one of the largest CSR crises in recent times given its scope and severity. From the outset, the manner in which Volkswagen has addressed the crisis and how it is going to be solved has been subject to public scrutiny. READ MORE