Essays about: "Situational Crisis Communication Theory"

Showing result 16 - 19 of 19 essays containing the words Situational Crisis Communication Theory.

1. 16. Strategy Formulation Process in Crisis Management : Volkswagen Case Study

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Ayham Abuhajaj; George Lampis; [2017]
   Keywords : Crisis Management; Legitimacy; Legitimization Strategies; Corporate Social Responsibility; Stakeholder Theory; Situational Crisis Communication Theory; Strategy Formulation Process; Paradox;

   Abstract : Aim: The aim of this study is to understand what strategies are used over time by a company facing a transgressional CSR crisis, in order to regain legitimacy, and towards which stakeholder group these strategies are directed. Methods: In order to achieve our aim, Qualitative case study based on secondary data published by Volkswagen as well as news articles were used to identify what strategies the company used over time. READ MORE

3. 17. The Big Pharma & The Elephant Man : A Qualitative study on the TeGenero Crisis Communication

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Nikolaus Martin Niehoff; Madeleine Wentjärvi; [2015]
   Keywords : crisis; communication; pharmaceutical; industry; TeGenero; kris; kommunikation; farmaceutisk; industri; TeGenero;

   Abstract : The pharmaceutical industry is prone to crises, yet the communication strategy of these saidcrises has not been sufficiently explored. The perception of pharmaceutical crises is stronglydependent on how the cases are portrayed both by the pharmaceutical companies and the medicaljournals. READ MORE

4. 18. Political Parties in Social Media : A case study of political parties’ crisis management in social media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Martin Freij; Andreas Gartnell; [2014]
   Keywords : Social Media; Crisis Management; Dialogue Strategies; Situational Crisis Communication Theory; Multiple Case Studies; Political context; Parties; Sweden;

   Abstract : Title: Political Parties’ in Social Media - A case study of political parties’ crisis management in social media Introduction: The emergence of social media platforms has transformed how organizations communicate with stakeholders. The concept of social media is top of agenda for many business executives today. READ MORE

5. 19. Covariation-based Approach to Crisis ResponsibilityAssessment : A Test for Extending Situational Crisis CommunicationTheory with Covariation Principle

   University essay from Institutionen för informatik och media

   Author : He Changhua; [2013]
   Keywords : Situational Crisis Communication Theory; Covariation Principle; Attribution Theory; Crisis Responsibility; Organizational Reputation;

   Abstract : In line with Schwarz’s (2008) suggestion of extending Situational CrisisCommunication Theory (SCCT) with Kelley’s covariation principle, the presentresearch aims to further examine the applicability of integrating a covariation-basedapproach to crisis responsibility assessment into the SCCT framework. Specifically, acontent analysis was conducted to verify the basic assumptions for applying acovariation-based approach in crisis communication context. READ MORE