Essays about: "Susanne Björkman"

Found 1 essay containing the words Susanne Björkman.

  1. 1. The importance of trust online: A study on building trust online for international workforce

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Susanne Björkman; [2013]
    Keywords : ;

    Abstract : In the last few years, increasing attention has been given to an international “war of talent”, where nations, cities and companies are competing against each other in order to attract, recruit and retain international workforce. Today, Stockholm City is hosts an international city information website, thus making it a marketing investment targeting the aforementioned target group of international workforce, or expatriates. READ MORE