Essays about: "Sustainable Customer Behaviour"
Showing result 1 - 5 of 30 essays containing the words Sustainable Customer Behaviour.
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1. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals
University essay fromAbstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE
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2. Returning fashion items has never been easier : A qualitative multiple case study regarding the challenge of designing a return policy that benefits the consumer, the corporation and the environment
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : An escalating concern about the environment amongst the general population, businesses trying to make their way forward on the hunt for market shares and profitability, and customers that nowadays are used to extreme flexibility in their purchase and return process due to the immense growth of e-commerce. These observations can all be considered facts, but do they correlate with each other when a customer tries on a pair of pants and decides to return them to the retailer? The purpose and reason for why this thesis was conducted was to gain an understanding of how fashion e-tailers in Sweden balance the needs of consumers, company finances and environmental concerns when designing their return policy. READ MORE
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3. Consumer purchasing behaviour influence on sustainable product development in the automotive industry.
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : AbstractDue to increased customer knowledge of the environmental effects of conventional automobiles and their concerns, the automotive industry is undergoing a substantial change toward sustainability and environmentally friendly goods. The goal of this study is to examine the relationship between customer purchasing behaviour and new product development, with an emphasis on environmentally friendly automotive products. READ MORE
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4. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.
University essay from Umeå universitet/FöretagsekonomiAbstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE
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5. Greenwashing in the fast fashion industry : Greenwashing in the fast fashion industry: The role of consumer education
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Every time sustainability has a more important role in the fashion industry and more consumers have higher environmental consciousness and look out for sustainable products in that area and companies that are genuinely sustainable. But the main problem is that lots of companies claim to be sustainable, but they are not and use the tactic of greenwashing, to attract consumers and trick them to purchase their products. READ MORE
