Essays about: "Target segment"

Showing result 16 - 20 of 93 essays containing the words Target segment.

  1. 16. Generation Z has opened the can

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Emma Carlzon; Isabella Rammasi; [2021]
    Keywords : Snus; White tobacco-free snus; Generation Z; Branding strategies; Digital marketing; Symbolic Consumption; Influencer-marketing; Lyft; Social Sciences;

    Abstract : This study has examined the relationship between the increase in consumption of white snus among Generation Z in Sweden and the branding strategies used by the nicotine brand LYFT. The purpose of this research has been to gain an understanding of how a brand can market a regulated product to a young consumer segment by conducting strategic communication prefered by these young individuals. READ MORE

  3. 17. Regional rebranding through wine tourism and organic viticulture : A case of small to medium wine domains in Beaujolais, France

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Inès van Tol; [2021]
    Keywords : Wine tourism; Beaujolais; organic viticulture; sustainable production methods; regional rebranding;

    Abstract : This research is a case study on the wine producing region of Beaujolais, France. It investigates the potential that organic wine tourism, which promotes the benefits of responsible wine production methods, has to positively rebrand Beaujolais. READ MORE

  4. 18. Seeing What’s Next in the Management Consulting Industry - A qualitative study of how the management consulting industry might become disrupted

    University essay from Göteborgs universitet/Graduate School

    Author : Estelle Beaunez Lundqvist; Fredrika Dahlberg; [2020-07-22]
    Keywords : disruption; disruptive innovation opportunities; management consulting industry; disruption of the management consulting industry;

    Abstract : The world we live in is in constant change, transforming the business landscape across industries. The rapid economic and social development is affecting all sources of activity, turning industrial change into one of the 21st century’s biggest challenges for businesses. READ MORE

  5. 19. Targeting the zebrafish eye using deep learning-based image segmentation

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Joakim Holmberg; [2020]
    Keywords : ;

    Abstract : Researchers studying cardiovascular and metabolic disease in humans commonly usecomputer vision techniques to segment internal structures of the zebrafish animalmodel. However, there are no current image segmentation methods to target theeyes of the zebrafish. READ MORE

  6. 20. Measuring Digital Maturity in the CNC Manufacturing Industry : A Maturity Evaluation Model

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Michaela Hillerström; Isabelle Petersson; [2020]
    Keywords : Maturity model; Industry 4.0; digitalization and company evaluation; Mognadsmodell; Industri 4.0; digitalisering och företagsutvärdering;

    Abstract : The manufacturing industry stands before the fourth industrial revolution, Industry 4.0, caused by fast-changing technology and implementation of digitalization. Manufacturing companies need to realize and adapt to these changes to maintain their competitive advantage. READ MORE