Essays about: "Target segment"

Showing result 21 - 25 of 93 essays containing the words Target segment.

  1. 21. Similarity models for atlas-based segmentation of whole-body MRI volumes

    University essay from Linköpings universitet/Institutionen för medicinsk teknik

    Author : Elin Axberg; Ida Klerstad; [2020]
    Keywords : Atlas-based segmentation; image registration; image similarity measures;

    Abstract : In order to analyse body composition of MRI (Magnetic Resonance Imaging) volumes, atlas-based segmentation is often used to retrieve information from specific organs or anatomical regions. The method behind this technique is to use an already segmented image volume, an atlas, to segment a target image volume by registering the volumes to each other. READ MORE

  3. 22. Pack your bags: A Mulberry Repositioning case

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emelie Pine; Mazvita Mawire; Angela Nunana Ahiaveh; [2020]
    Keywords : Brand management; repositioning; luxury brand; heritage brand; Business and Economics;

    Abstract : In 2012, Mulberry, a well-established British fashion brand recognised for its leadership in the affordable luxury category appointed a new CEO. This CEO aspired to reposition the brand to a target a more premium segment. READ MORE

  4. 23. Customer Behaviour and Marketing Channels in High-end Experiential Travel Market

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Chetan Pruthi; Adarsh Tewari; [2020]
    Keywords : High Net-worth Individuals HNIs ; Travel Designers; Luxury Travel; Customer Behavior; Marketing Channels.;

    Abstract : This report is a qualitative analysis of consumption behaviour of high net worth individuals (HNIs) and the marketing channels that are effective in the high-end travel industry. The travel industry caters to a vast audience and it becomes important to understand a specific niche to serve the customers better. READ MORE

  5. 24. The influence of celebrity endorsement through social media on impulsive buying in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Halima Abedin Jitu; MD Atiqur Rahman; [2020]
    Keywords : Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

    Abstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE

  6. 25. Branding Helsingborg City for Domestic and International Students

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Hyunah Kim; [2019]
    Keywords : city branding; destination image; key attributes of the place image formation; student segment; students perceptions and experiences; service management; Social Sciences; Business and Economics;

    Abstract : The student group is an emerging target with high potential for both the service industry and municipalities. However, previous studies scrutinizing this segment have been limited despite its significance. READ MORE