Essays about: "Target segment"

Showing result 11 - 15 of 93 essays containing the words Target segment.

  1. 11. Building age and energy use : Assessing the energy performance and saving potential in the historic residential building stock in Sweden

    University essay from Uppsala universitet/Kulturvård

    Author : Anna Donarelli; [2021]
    Keywords : ;

    Abstract : The energy use in the existing building stock must be reduced and historic buildings need special attention, both in terms of practice and policies. The general objective of this study is to provide an improved evidence base regarding the energy use in the historic residential building stock in Sweden. READ MORE

  3. 12. Prediction of the future trend of e-commerce

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Freja Engström; Disa Nilsson Rojas; [2021]
    Keywords : ARIMA; demographics; electronic commerce; ecommerce; machine learning; market analysis; polynomial regression; segmentation; support vector regression.;

    Abstract : In recent years more companies have invested in electronic commerce as a result of more customers using the internet as a tool for shopping. However, the basics of marketing still apply to online stores, and thus companies need to conduct market analyses of customers and the online market to be able to successfully target customers online. READ MORE

  4. 13. Amaranten: a flower worth picking? - a case study on NREP's SEK 1.5 billion acquisition of Hotel Amaranten in the midst of a global pandemic

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Joshua Zippis; Antonio Melani; [2021]
    Keywords : Covid-19; Hotel acquisition; Real estate asset; Transaction process; Valuation analysis;

    Abstract : The thesis analyses the underlying rationales behind the decision of the Real Estate Private Equity firm NREP to acquire Amaranten from Nordic Choice Hotels and the market environment under which the acquisition took place. The Swedish hotel market has during the last decade experienced a record strong growth, and all-time high occupancy rates. READ MORE

  5. 14. Sustainable Decision-Making in the Fashion Industry : How to influence the fashion industry to adopt more sustainable packaging solutions

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Elin Enlund; Jennie Nilsson; [2021]
    Keywords : The fashion industry; sustainability; packaging; e-commerce; drivers; institutional logics; barriers; product development; decision-making; LCA; platform; B2B.; Modeindustrin; hållbarhet; förpackningar; e-handel; institutionella parametrar; barriärer; produktutveckling; beslutsfattande; plattform; B2B;

    Abstract : Today, the fashion industry is responsible for 4 per cent of the global greenhouse gas emissions in the atmosphere and 20-35 per cent of the microplastics in the ocean. It is thereby a highly debated industry when it comes to environmental sustainability. READ MORE

  6. 15. Application of Value Proposition Design to a high-tech business market product

    University essay from Lunds universitet/Innovationsteknik

    Author : Claudio Gandra; Johan Hansson; [2021]
    Keywords : Value Proposition Design; Customer needs assessment; Digital Signage; Interactive Digital Signage; Problem-solution fit; Business and Economics;

    Abstract : In early 2019, a system of sensors, projectors, and software was created for the purpose of improving the experience of entering Sony’s offices in Lund, Sweden. The system attracted attention, both internally and externally, and grew organically in features and scope to meet the needs of its initial customers. READ MORE