Essays about: "The Too-Much-Choice Effect"

Found 1 essay containing the words The Too-Much-Choice Effect.

  1. 1. The Business of Love: How to find a soul mate among millions of dates

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Josefine Bengtsson; Jessica Wennerstein; [2010]
    Keywords : Online Dating; The Too-Much-Choice Effect; Mate Choice; Online Choice Process;

    Abstract : The development of the digital environment has expanded people’s choice-sets in almost all product and service areas. In order to satisfy customers, online marketers and web designers need to come up with new ways of shaping online search tools and limiting customers’ choice sets. This study focuses on Online Dating. READ MORE