Essays about: "Theodore Levitt"
Found 2 essays containing the words Theodore Levitt.
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1. A Discussion of Globalization Theories - Through International Consumer Perceptions
University essay from FöretagsekonomiAbstract : Globalization has developed more and more within the business world as well as private life during the last decades. Globalization has influenced the way companies are conducting business and their approach towards the consumers which can have an influence on their way of purchasing. READ MORE
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2. The Levity of Homogenisation of Taste - A Critical Inquiry into the Standardisation Construct
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : For decades, Theodore Levitt's notion of the homogenisation of consumer taste, as a consequence of globalisation, has been used in the marketing literature to legitimise standardisation as global strategy. Levitt's notion of homogenisation of taste refers to a worldwide desire for modern, low priced, world-standard and dependable products from the modern, and primarily western, world. READ MORE