Essays about: "Thesis, corporate Identity"

Showing result 6 - 10 of 76 essays containing the words Thesis, corporate Identity.

  1. 6. Closing the GAPS

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tessa Rauthe; Victoria Friman; [2023]
    Keywords : Business and Economics;

    Abstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE

  3. 7. Tofta Gnisvärd naturstråk : landskapsanalys och gestaltningsförslag för utveckling av Tofta strand

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Jenny Hansen; Klara Kåks; [2022]
    Keywords : naturstråk; Gotland; Tofta strand; Gnisvärd; analys genom syntes; landskap som språk; ekologisk läskunnighet; integrerad landskapskaraktärsanalys ILKA;

    Abstract : Tofta strand mellan Tofta bad och Gnisvärds hamn är en av Gotlands mest välbesökta stränder. Landskapet har höga värden ur både ekologiska och sociala aspekter, då det på samma gång utgör en spektakulär naturmiljö med hög biologisk mångfald samtidigt som det är ett populärt område för turism och rekreation. READ MORE

  4. 8. A Storytelling and Brand Identity Connection

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erik Andrén; Therese Hermelin; [2022]
    Keywords : Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

    Abstract : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. READ MORE

  5. 9. Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Louise Hägg; Louise Andersson; [2022]
    Keywords : global brand; IKEA; corporate brand identity; sustainability; external brand communication; standardized vs. localized; Business and Economics;

    Abstract : This thesis has the purpose to research how a global brand integrates sustainability as part of its corporate brand identity and how the brand communicates sustainability to the local market, using a standardized or localized communication approach. The theoretical perspective is to incorporate the Corporate Brand Identity Matrix & Integration for sustainability — implementation model to analyze a global brand’s approach to integrate and communicate sustainability to the local market. READ MORE

  6. 10. Who Leads the Leader? - A Qualitative Study on Managers' Support-Seeking Behaviors Outside of the Organization

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Filip Linde; Anna Zaletaeva; [2022]
    Keywords : Chief Executive Officer; Support-Seeking; External Network; Identity; Proactivity;

    Abstract : Modern leadership studies often focus on leading the followers. However, the leader does not always have the answer and thus has to seek support to handle difficulties. Research investigating where CEOs seek support, especially externally, has been scarce. READ MORE