Essays about: "Thesis, corporate Identity"

Showing result 11 - 15 of 76 essays containing the words Thesis, corporate Identity.

1. 11. A Sense of Belonging in a Corporate Environment : On how Millennials Understand and Relate to Corporate Social Responsibility

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Mladen Dimitrov; [2022]
   Keywords : corporate social responsibility CSR ; greenwashing; Millennials; sense of belonging; social identity theory SIT ; shareholder value theory; corporate citizenship theory; mixed-methods research;

   Abstract : This study investigates the correlation between Millennial workers' sense of belonging and a company’s Corporate Social Responsibility (CSR) initiatives. Bearing in mind the gap in academic research on the introspective impact CSR has on a company’s employees, this study aims to explore how the Millennial workers at one of the biggest banking and insurance companies operating in Bulgaria understand and relate to companies’ philanthropic endeavours. READ MORE

3. 12. The Secret Architects of Corporate Sustainability

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Sandra Alpsten Andén; Linn Eriksson; [2021]
   Keywords : Corporate sustainability; Sustainability consultants; Big four; Institutional work;

   Abstract : This thesis examines how Big Four sustainability consultants form corporations' sustainability work through a single case study of a Big Four division working with sustainability consulting. As the field of corporate sustainability has evolved dramatically in recent years, it is prominent to believe that the role of consultants has changed since prior scholars examined the area. READ MORE

4. 13. Sustainability and Corporate Branding: shotgun wedding or match made in heaven?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Roosmarijn Morgans; Teodora Hertanu; [2021]
   Keywords : Sustainability; Corporate Branding; Internal Communication; Employees; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to gain a better understanding of the interplay between sustainability and corporate branding internally in organisations. By studying how internal communication contributes to the employees’ perception of these concepts, we aspire for this research to result in a greater comprehension of the role of internal communication in relation to sustainability and corporate branding. READ MORE

5. 14. The Corporate Brand Identity in a Hybrid Workplace Model

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Cornelia Borg; Caoimhe O'Sullivan; [2021]
   Keywords : Corporate Brand Identity; Hybrid Workplace Model; Organisational Change; Corporate Brand Management; COVID-19; Telework; Business and Economics;

   Abstract : Thesis purpose: The purpose of our research is to examine the intersection of organisational change and the corporate brand identity in the hybrid workplace model. We explore the implications of the model on the corporate brand identity, how brand identity may be shaped in the model and the reasons why identity may change during the hybrid workplace model transformation. READ MORE

6. 15. Cultural Influence? : A study of organizational cultures and their possible influences on employees CSR commitment

   University essay from Södertörns högskola/Företagsekonomi

   Author : Henrik Ylipukki; [2021]
   Keywords : Corporate social responsibility; Micro-level CSR; Organizational culture; Subculture; Social identity theory;

   Abstract : In recent years, there has been a growing need and popularity for sustainable development as well as research within the field. One of the research fields within sustainability is corporate social responsibility (CSR), i.e., how organizations act and commit to sustainable endeavours that benefit the immediate environment. READ MORE