Essays about: "Thesis on personal selling"

Showing result 11 - 15 of 24 essays containing the words Thesis on personal selling.

  1. 11. Selling Stories and Consuming Culture : The Connection between Literature and Marketing in Max Barry's Syrup (1999) and Jennifer Government (2003)

    University essay from Lunds universitet/Masterprogram: Litteratur - Kultur – Media; Lunds universitet/Engelska

    Author : Chloe Guenther; [2014]
    Keywords : Contemporary Literature; Marketing; Branding; Advertising; Blank Fiction; Max Barry; Syrup; Jennifer Government; Languages and Literatures;

    Abstract : Literature and marketing are closely connected. This statement might be considered surprising. This thesis, however, aims to explore this connection by applying an interdisciplinary approach anchored in both marketing and literary theory. The multifaceted nature of the relationship between the fields can be discussed from various angles. READ MORE

  3. 12. Software Ecosystem Governance and Participation - a Case Study at Axis Communications AB

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Matilda Lantz; Oskar Weijden; [2013]
    Keywords : Software; Software Ecosystem; Governance; developer participation; Technology and Engineering; Business and Economics;

    Abstract : Traditionally software development was performed by one single company. However, the traditional roles are being redefined and software ecosystems are taking software development outside the borders of the software company. READ MORE

  4. 13. Persuasive Advertising : Consumers' views of and responses to the advertising of health-related products

    University essay from IHH, Företagsekonomi

    Author : Malin Edin; [2012]
    Keywords : Persuasion strategies; Message processing and Judgment formation; Consumer involvement; Attitude-behavior consistency; Resistance strategies;

    Abstract : The problem that this thesis deals with is that the intense competition and increasing consumer power in the health industry calls for the operating companies to take consumers’ considerations into account when advertising their products. It is further suggested that consumers will be extra careful before buying health-related products due to their direct effect on their personal health. READ MORE

  5. 14. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

    University essay from Institutionen för teknik och samhälle

    Author : Md. Kamrul Hasan; Rabia Khan; [2011]
    Keywords : Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

    Abstract : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE

  6. 15. The effect of rhetoric in personal selling : An observational study of how IKEA uses rhetoric in their sales interactions

    University essay from IHH, Marketing and Logistics

    Author : Sara Hellsten; Maria Lidgren; [2011]
    Keywords : Rhetoric; Personal Selling; IKEA Jönköping; Trust; Credibility; Persuasion; Attitude; Product Knowledge; Add-on sales;

    Abstract : Background: Rhetoric can be traced back to antiquity and is today a well used tool within marketing and persuasion. Although rhetoric is said to be the art of persuasion there is a lack of research concerning rhetoric used in personal selling, even though persuasion is one of the most important aspects of personal selling. READ MORE