Essays about: "Market Trends"

Showing result 1 - 5 of 534 essays containing the words Market Trends.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. Bonus Slopus: Examining the Effect of Removing Bonus Incentives for Electric Vehicles on Adoption

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Axel Eisner Sjöberg; [2024]
   Keywords : BEV; ICEV; Climate Change Mitigation; Incentives; Bonus Malus;

   Abstract : In the global battle against climate change, the pursuit of sustainable transportation, particularly through the adoption of electric vehicles (EVs), has become a central focus. This thesis investigates the specific case of Sweden and delves into the repercussions of removing the climate bonus subsidy for EVs, exploring its immediate and potential long-term impacts on the market. READ MORE

4. 3. Breaking out of Boundaries: A multiple case-study examining the role of entrepreneurship for the internationalization of small skincare born global firms

   University essay from Göteborgs universitet/Graduate School

   Author : Celina Hua; Mimmy Ly; [2023-07-18]
   Keywords : Born Global; Internationalization; Entrepreneurial Capabilities; Effectual Logic; Human Capital; Networking Capabilities; Serendipity;

   Abstract : As the beauty and skincare market continues to grow globally, there is also a growing trend of early and rapid internationalization among skincare brands that are looking to capitalize on the global market. While this constitutes a great opportunity for companies, internationalization can be difficult for young and small firms, in particular, to effectively navigate. READ MORE

5. 4. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
   Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

   Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

6. 5. Environmental tool evaluation and databased benchmarking of sustainable packaging materials for Micvac technology

   University essay from Lunds universitet/Förpackningslogistik

   Author : Uvejs Preza; [2023]
   Keywords : sustainable packaging; ready meals; in-pack microwave pasteurization; evaluation tool; environmental impact; material investigation; Technology and Engineering;

   Abstract : In recent years, microwave applications in the food products have attracted increasing attention by the food packaging industry and the consumers due to their convenience, low energy and water usage and short processing time giving them a sustainable advantage over competing technologies. In-pack pasteurization represents one of the fastest developing technologies in preparing and delivering safe and high quality ready-to-eat meals. READ MORE