Essays about: "Thesis on personal selling"

Showing result 21 - 24 of 24 essays containing the words Thesis on personal selling.

  1. 21. China Strategy for ESP Wire : A study of the Chinese market from Sandvik's perspective

    University essay from Ämnesavdelningen för energi- och maskinteknik; Institutionen för teknik och byggd miljö

    Author : Joel Eriksson Enquist; [2008]
    Keywords : Chinese market; Business-to-business in China; Sandvik; Spiral discharge;

    Abstract : Aim: SMT Wire has noticed that their sales of ESP wire are very low in China compared to India. SMT Wire now wonders how they can increase their market share in China. Method: Personal interviews, telephone interviews and interactive conversations. READ MORE

  3. 22. The European Director : - How International Offices work to market their Exchange Programs

    University essay from Handelshögskolan vid Umeå universitet

    Author : Rebecca Arklöf; Viktoria Åström; [2007]
    Keywords : marketing; education; services; exchange programs; benchmarking; internationalization; relationships;

    Abstract : As two former exchange students ourselves and studying the International Business and Economics program we were appealed by writing this thesis on commission for the International Office at Umeå University. The marketing of education is an area of research still in development. READ MORE

  4. 23. Branding and Gender : - How adidas communicate gender values

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Annie Berntson; Christina Jarnemo; Minna Philipson; [2006]
    Keywords : Branding; gender; marketing; adidas;

    Abstract : This thesis discusses how adidas differentiate their communication to reach women and make the adidas brand more appealing to females. The adidas brand has always had their main focus on sportswear for men. This has led to the brand being perceived as masculine and it makes it hard for the female consumer to identify with adidas. READ MORE

  5. 24. Attityder hos råvaruleverantörer till ett sågverksföretag : en fallundersökning av leverantörer till J.G. Anderssons Söner AB i Kronobergs län

    University essay from SLU/Dept. of Forest Products

    Author : Christian Arvidsson; [2004]
    Keywords : attityder; råvaruleverantörer;

    Abstract : It has been even more important in the forest sector in recent years to look at the whole chain from suppliers to end users, to improve operations and improve performance and the profits of the company. The research and development have been concentrated on the buyer's market and product development, probably because this research has capability to give an increased cash flow. READ MORE