Essays about: "Thesis on personal selling"

Showing result 6 - 10 of 24 essays containing the words Thesis on personal selling.

1. 6. From Selling Point to Experience Point - A Qualitative Exploration of How Millennials Shop Offline and How to Attract Them to Physical Retail Stores

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Annemarie Besenthal; Svea Pohl; [2018]
   Keywords : Customer experience; motivations; expectations; physical retail; tech and touch; engagement; emotions; in-store customer experience; experience point; emotional experience; Business and Economics;

   Abstract : The purpose of this thesis is to understand the motivations and expectations of millennials to shop offline in order to find out how retailers can respond to these by means of in-store customer experience and thus create an attractive experience point. We first examined literature in regards to motivations and expectations that influence customer behaviour in order to gain an understanding of the customer perspective. READ MORE

3. 7. Drivers and hinders for a fossil-free energy system in the agriculture : a Swedish farmer perspective

   University essay from SLU/Dept. of Energy and Technology

   Author : Justin Casimir; [2017]
   Keywords : renewable energy; diffusion of innovation; agriculture Sweden;

   Abstract : This master thesis looked at the factors supporting and hindering Swedish farmers to produce renewable energy at farms. The main source of data used in this project was a survey answered by 1497 Swedish farmers who were member of the Federation of Swedish Farmers during the winter 2015-2016. READ MORE

4. 8. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Rodillas Rebecca; Bjärkvik Hanna; [2017]
   Keywords : Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

   Abstract : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. READ MORE

5. 9. Value delivery and sales : A qualitative case study on how IT-startups can improve their sales process

   University essay from Umeå universitet/Företagsekonomi

   Author : Markus Nilsson; Albin Thalin; [2017]
   Keywords : Business model; value; value delivery; value creation; value capture; value proposition; sales; sales process; personal selling process; channels; segments; customer relationships; IT-startup;

   Abstract : Many entrepreneurs pursue the IT-industry, which is characterized by opportunities and international growth. However, due to failures in sales, marketing and operations, many IT-startups never reach profitability and sustainable performance. READ MORE

6. 10. Strengthen of B2B relationships by Using Personal Selling through Analyzing Sales Management : in cultural consideration of Brazilian and Swedish IT companies

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Matthias Hoffmann; Mayara Cristine Wandall; [2016]
   Keywords : Personal Selling; Sales Management; Sales People Management; Relationship Marketing; B2B Relationship; Cultural Aspects; IT companies;

   Abstract : Background: Given the situation that todays’ companies establish deeper relationships with their clients, focusing on long- term collaboration and emphasis on mutual cooperation, the communication with the clients is increasingly based on one-to- one communication. Personal selling is described in literature as one tool of the communication mix. READ MORE