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Found 2 essays matching the above criteria.

1. 1. 2018 - an IPA Odyssey: A single case study of how an Intelligent Personal Assistant should be constructed to align with the value proposition of Lynk & Co

   University essay from Göteborgs universitet/Graduate School

   Author : Philip Smith; Vincent Tollesson; [2018-08-02]
   Keywords : HRI; Human-Robot Interaction; IPA; Intelligent Personal Assistant; Customer-centric; Service-dominant logic; User acceptance; Value proposition; Value proposition canvas;

   Abstract : No one can forecast how the world will look like in the future, but one can tell that it will be a completely different one from today. Companies are investing substantial amounts of money in new technology, with one of the latest innovation being robots and how humans want to interact with these. READ MORE

3. 2. Consumerism feeds the dragon : A multi-case study of how Swedish firms can increase consumption of products in China

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Cecilia Jedenberg; Vincent Tollesson; [2016]
   Keywords : Consumerism; global brand strategy; consumer behavior; competition; consumer driven economy; China; International Business;

   Abstract : Title: Consumerism feeds the dragon Authors: Cecilia Jedenberg and Vincent Tollesson Supervisor: Clarinda Rodrigues Examiner: Soniya Billore Course: Bachelor thesis with specialization in International business, Linnaeus University, Kalmar, VT2016, 2FE51E. Thesis name: Consumerism feeds the dragon - A multi-case study of how Swedish firms can increase consumption of products in China. READ MORE