Essays about: "Xiaoyu Zhang"

Found 2 essays containing the words Xiaoyu Zhang.

1. 1. The challenges of “cradle-to-cradle” strategy : A case study with Huawei Company

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Xiaoyu Zhang; Shuai Huang; [2019]
   Keywords : Cradle to Cradle; Cradle to Grave; Life Cycle Assessment LCA ; Circular economy; Linear economy; Upcycle; Technical cycle; Disassembly; Material composition; Reverse logistics; Recycling behavior.;

   Abstract : The cradle to cradle (C2C) is a sustainable business strategy that mimics the natural recycling cycle and waste is reused, the question of when and how to apply the C2C concept successfully in business is still controversial. This thesis takes Huawei, the leading enterprise in the mobile communication industry, as an example, and to investigate the challenges for Chinese mobile communication companies in implementing an effective C2C strategy to achieve a sustainable development. READ MORE

3. 2. The dilemma of implementation of Integrated marketing communication

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : TianLi Li; Xiaoyu Zhang; Kai Yang; [2018]
   Keywords : ;

   Abstract : Background: Integrated marketing communication (IMC) became increasingly popular since 2005, the IMC is built of four parts. The first part is a concept and it also is the process. The second part explains that IMC needs special skill and knowledges. READ MORE