Essays about: "Zsofia Toke"

Found 1 essay containing the words Zsofia Toke.

  1. 1. Gamification: Gamified Elements’ Impact on Online Trust

    University essay from Lunds universitet/Institutionen för informatik

    Author : David Hall; Zsofia Toke; [2018]
    Keywords : Gamification; online trust; gamified elements; trusting beliefs; trusting intentions; Social Sciences;

    Abstract : The purpose of this study is to investigate the effects of gamification on online trust, testing the impact through the use of an e-commerce website, Ebay. The objective of the paper is to discover how a certain type of visual design element implemented on websites impacts users’ extent of online trust. READ MORE