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Found 2 essays matching the above criteria.

1. 1. Swedes' Attitudes to the Use of English in Swedish Advertising

   University essay from Mälardalens högskola/Akademin för utbildning, kultur och kommunikation

   Author : Evelina Carling; [2018]
   Keywords : Logotypes; brand names; advertising; Swedish; English; attitudes; connotation;

   Abstract : English is commonly used on the Swedish consumer market today. Not only is English present in Swedish print media but it is also highly present in everyday communication amongst Swedes. READ MORE

3. 2. PODVERTISING : -Swedish Attitudes towards International Ad-spots in Podcasts

   University essay from Ekonomihögskolan, EHV

   Author : Isabelle Åslund; Jenny Ridåker; Leila Yassin; [2006]
   Keywords : Podvertising Podcasting; International Marketing Strategy; Attitudes;

   Abstract : For years companies have fashioned communication strategies based on print, radio, and TV to broadcast their message. But times are changing. READ MORE