Essays about: "advertising public relations"

Showing result 1 - 5 of 8 essays containing the words advertising public relations.

  1. 1. The dilemma of implementation of Integrated marketing communication

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : TianLi Li; Xiaoyu Zhang; Kai Yang; [2018]
    Keywords : ;

    Abstract : Background: Integrated marketing communication (IMC) became increasingly popular since 2005, the IMC is built of four parts. The first part is a concept and it also is the process. The second part explains that IMC needs special skill and knowledges. READ MORE

  3. 2. The Future of the New Media Economy : exploring the entangling identities of advertising and journalism professionals via the phenomenon of native advertising

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Alicia Gant; [2018]
    Keywords : Marketization of Journalism; Native Advertising; Political Economy of Media; Democracy; Professional Identity; Interpretative Repertoires; Social Sciences;

    Abstract : This thesis explores the relationship between journalism and advertising from the individual professional’s perspective. In-depth qualitative interviews with a total of eleven individuals currently working in Sweden or Denmark as either journalists or advertising, marketing and public relations professionals have been conducted, in which native advertisements have been shown and discussed. READ MORE

  4. 3. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Rodillas Rebecca; Bjärkvik Hanna; [2017]
    Keywords : Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

    Abstract : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. READ MORE

  5. 4. Integrated marketing communication for University of Gävle to promote Nursing Program in China

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Xinxin Li; [2016]
    Keywords : Higher education; nursing program; marketing communication channel; marketing communication content; China;

    Abstract : This study aims to explore effective marketing communication strategies for the nursing program of University of Gävle to develop in China. Qualitative method is used in this research. READ MORE

  6. 5. Street Art and Outdoor Advertisements : the Relationship between Street Art and Outdoor Advertisements in Istiklal and Bağdat Avenues, in Istanbul

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Mürvet Irem Sirin; Melike Kiratli; [2010]
    Keywords : outdoor advertising; street art; new channels of communication; consumer society; public space; postmodernism; power relations; MACA; everyday culture; the youth; street ; Cultural Sciences;

    Abstract : This thesis focuses on both street art and outdoor advertisements in Istanbul. Specifically, we chose Istiklal and Bağdat Avenues as our fieldwork areas to conduct our research. READ MORE