Essays about: "advertising thesis"

Showing result 1 - 5 of 103 essays containing the words advertising thesis.

  1. 1. Standing in the Way of Control - A Study on the Creation of Markets by Entrepreneurs:

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Eleni Miliou; [2012]
    Keywords : entrepreneurship; market-making; serendipity; innovation; market creation;

    Abstract : Entrepreneurship presents itself as a viable solution to current financial turbulences, as it has the power to create not only companies and thus jobs but also markets within economies that suffer (Read and Sarasvathy 2005; Sarasvathy 2001; Santos 2004). Despite the acknowledgement of this fact, there is little academic research into how exactly entrepreneurs create those markets, which leaves a gap in research and in our knowledge about this phenomenon. READ MORE

  3. 2. Cool Boys and Sweet Girls- a study about gender roles and children's clothes

    University essay from Högskolan i Borås/Textilhögskolan (THS)

    Author : Emma Sofia Franséhn; [2011-10-17]
    Keywords : children’s clothes; gender; stereotypes; unisex; marketing children;

    Abstract : Purpose: The main purpose of this thesis is to identify and analyse what influence fashion companies in their design and communication of children clothes according to traditional gender roles. The purpose is also to identify if there is a conflict between political correctness and profitability in reference to gender and children’s clothes. READ MORE

  4. 3. Luxury brand’s expansion in China - Opportunities and possible strategies

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Xi-Er Dang; Jessica Wan; [2011-08-29]
    Keywords : Luxury industry; Luxury brands; China; Burberry;

    Abstract : Since the economic reform of China in 1978, the country has been under a process of industrialization and modernization. The average household income has risen, where the proportion of middle-class households, earning more than RMB 3 500 per month, has increased. READ MORE

  5. 4. Increased revenues as the key for long-term success in Allsvenskan

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Isak Danielsson; Sofia Grahm; [2011-07-05]
    Keywords : Allsvenskan; Financial and sporting success; stadium; sports management; football;

    Abstract : Background and research problem: Football is the most popular sport in the world and isinfluenced by stakeholders with different perspectives and interests. The problems with sporting andfinancial results are a much-debated issue in Sweden at the moment because the majority of all clubsin Allsvenskan have suffered a severe operational loss, which is becoming a serious threat to theirexistence. READ MORE

  6. 5. Towards a Taxonomy of Privacy Concerns of Online Social Network Sites Users : A Case Study of Facebook Beacon

    University essay from KTH/Data- och systemvetenskap, DSV

    Author : Arshad Jamal; [2011]
    Keywords : Weblogs blogs ; social network sites OSNS ; privacy; thematic analysis; Facebook;

    Abstract : More than half a billion people use Online Social Network Sites (OSNS) today. They disclose personally identifiable information such as names, date of birth, email address, phone numbers, and home address on their profiles. Some OSNS users also disclose their political and religious views and personal interests. READ MORE