Essays about: "b2b s"

Showing result 1 - 5 of 142 essays containing the words b2b s.

1. 1. Remote Usability Testing in Practice : A modern UX Method under Investigation

   University essay from Umeå universitet/Institutionen för informatik

   Author : Nele Kloos; Sissel Ödman; [2023]
   Keywords : ;

   Abstract : Remote usability testing (RUT) is an established method in the field of human-computer interaction (HCI), concerned with evaluating the user experience (UX) of products and an integral part of a UX-designer’s job. Yet, researchers indicate a discrepancy between academic and applied HCI in industry and highlight a research gap of RUT in practice. READ MORE

3. 2. A sales person’s perspective : The perceived usefulness of digital solutions in B2B- selling

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Mary-Ann Eriksson; Erik Rosqvist; [2023]
   Keywords : B2B-selling; perceived usefulness; usage of digital solutions; user acceptance;

   Abstract : The purpose of this paper is to enhance our understanding of how salespeople in B2B organizations perceive the usefulness of digital solutions in their work. The use of digital solutions continues to increase in business-to-business (B2B)-selling. READ MORE

4. 3. The Future of Urban Last Mile Deliveries - Not a piece of cake

   University essay from Lunds universitet/Teknisk logistik

   Author : Hannah Renhed; Martina Kylebäck Wennerlöf; [2023]
   Keywords : Urban last mile delivery; customer demands; sustainability; outsourcing; Technology and Engineering;

   Abstract : Urban last mile delivery has become an increasingly relevant topic in this day and age, where the urban population is growing at the same time as climate change forces nations to limit emissions. The demand for fast and flexible deliveries in urban areas accelerates, which further escalates the need to optimize these last mile deliveries since they are the most polluting part of the supply chain. READ MORE

5. 4. All Aboard the AI Express : An Exploratory Study on AI Implementation for Enhanced Digital Servitization from an S-D Logic Perspective

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Fanny Johansson; [2023]
   Keywords : Artificial Intelligence AI ; Digital Servitization; Service-Dominant S-D Logic; Value-adding Services; Co-Development; B2B Marketing;

   Abstract : Background: To remain competitive in Industry 4.0, B2B suppliers must develop new and increasingly advanced digital services by incorporating AI. However, although being of interest to practitioners, academic research on successful AI implementation in B2B functional domains is lacking. READ MORE

6. 5. Adapting to the New Normal: Establishing and Maintaining Trust in B2B Relationships in a Post-Pandemic World

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felicia Festin; Alexandra Hildell; Ottilia Österström; [2023]
   Keywords : B2B; B2B Relationships; Trust; Trust-Building; COVID-19 pandemic; Post-pandemic; Remote Work; Hybrid Work; Interpersonal Trust; Interorganizational Trust; Calculative Trust; Affective Trust; Normative Trust; Business and Economics;

   Abstract : Purpose: To understand how B2B companies may establish and maintain trust in their relationships with customers during and in the post-COVID digital business landscape. Methodology: The study carries a qualitative approach conducted with an exploratory nature. READ MORE