Essays about: "brand loyalty and customer satisfaction"

Showing result 21 - 25 of 33 essays containing the words brand loyalty and customer satisfaction.

1. 21. Brand loyalty towards cell phones : A study of Generation Y in Sweden

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Micaela Birkedal; Gabrielle Meister; [2014]
   Keywords : Brand; Brand Loyalty; Generation Y; Perceived brand quality; Brand image; Brand experience; Customer satisfaction; Customer retention and Switching costs;

   Abstract : The purpose of this thesis is to find if the Swedish Generation Y is more brand loyal to cell phones compared to other consumerelectronic, and to find out if some set factors of loyalty affects Generation Y's loyalty more than other.  The conclusion of this thesis is that Generation Y is more loyal to their cell phone brand compared to other consumer electronics, and that the set factors presented are affecting their brand loyalty to different extent. READ MORE

3. 22. THROUGH THE EYE OF THE CUSTOMER : A STUDY OF HOW CORPORATE BRAND IMAGE IMPACT CUSTOMER LOYALTY AND CUSTOMER SATISFACTION IN THE TRAVEL INDUSTRY

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Stephanie Ekorn; Silvia Khan; [2014]
   Keywords : Corporate Brand Image; Public Relations; Customer Satisfaction; Customer Loyalty; Travel Industry; Service Branding;

   Abstract : An important question in today’s research on marketing is in what way a company can influence how customers perceive their brand and in what way they can facilitate customer retention. The aim with this paper is to research the impact the corporate brand image has on customer satisfaction and customer loyalty within the travel industry to further the understanding of how branding activities influence customer preferences. READ MORE

4. 23. Brand loyalty in Smartphone

   University essay from Företagsekonomiska institutionen

   Author : Mulugeta Z Forsido; [2012]
   Keywords : Smartphone; Brand loyalty; Customer satisfaction; Perceived quality; Brand image; Brand switching cost; Customer product involvement; Sweden;

   Abstract : Abstract Problem statement – what factors determine brand loyalty in Smartphone? Purpose – The purpose of this study is to examine causal antecedent factors leading to brandloyalty in the Swedish Smartphone market Theory – theoretical review and critical analysis of academic journals related to dependantand independent variables and conceptual model is formulated. Methodology - Quantitative approach is used to quantify the relationship between dependantand independent variables based on the proposed theoretical model that delineates therelationships between dependant variable brand loyalty and the independent variablescustomer satisfaction, perceived quality, brand experience, brand image, brand switching costand product involvement. READ MORE

5. 24. Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty

   University essay from Ekonomihögskolan, ELNU

   Author : Alexandra Muth; Rima Ismail; Caroline Langfeldt Boye; [2012]
   Keywords : Customer brand relationship; Brand experience; Brand satisfaction; Brand trust; Brand loyalty;

   Abstract : Background: During the last decade, retail businesses have realized the importance of creatinga strong brand to be able to differentiate in a fierce market. However, having a strong brand isno longer enough to survive in the long run and gain a large customers base. READ MORE

6. 25. Facebook in the Banking Industry : A Case Study in SEB, Sweden

   University essay from IHH, Företagsekonomi

   Author : Dzenana Halilovic; Evelina Samuelsson; Louice Jonson; [2011]
   Keywords : Relationship marketing; social media; Facebook; SEB; communication; loyalty; customer satisfaction; long term relations;

   Abstract : The technological progress the world is experiencing has also changed the way banking is done in Sweden today. One tough challenge for the banking industry is the moderately homogenous products and services they offer, which make banking particularly exposed and sensitive to customers and their switching behaviour. READ MORE