Essays about: "brand loyalty and customer satisfaction"

Showing result 6 - 10 of 33 essays containing the words brand loyalty and customer satisfaction.

1. 6. Permission-based Email Marketing for Customer Engagement : A qualitative study on how email marketing and relational factors influence consumers' non-purchase behaviors

   University essay from Umeå universitet/Företagsekonomi

   Author : Anna Mannelqvist; Isak Mårtensson; [2022]
   Keywords : Relationship Marketing; Online Relationship Marketing; Email Marketing; Permission-based Email Marketing; Personalized Email Marketing; Customer Engagement; Non-Purchase Behaviors;

   Abstract : Email marketing is not a new concept within marketing, it has been used by companies as a cost-effective way to incentives purchases for decades. However, during the past few years, there was a shift in the way email can be used. READ MORE

3. 7. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.

   University essay from Göteborgs universitet/Graduate School

   Author : Albin Läckberg; Timothy Larsson; [2020-06-23]
   Keywords : Open Banking; Customer Loyalty; Trust; Satisfaction; Switching costs;

   Abstract : Purpose: This paper investigates how open banking is thought to influence customer loyalty in a retail banking context. The study is limited to the established banks on the Swedish market and aims to illustrate how banks perceive and react to open banking, and what this means for customer loyalty in retail banking. READ MORE

4. 8. The Relationship Between Service Quality, Customer Satisfaction and Brand Loyalty : A study comparing Generation X and Y in Sweden

   University essay from Jönköping University

   Author : Jennifer Hertzberg; Louise Rask; Samuel Bengtsson; [2020]
   Keywords : Brand Loyalty; Service Quality; Customer Satisfaction; Generation X; Generation Y;

   Abstract : Businesses are constantly trying to find new strategies that help them gain loyal customers, in order to avoid the considerable cost of attracting new customers. This thesis analyzes if service quality has any significant impact on brand loyalty, where customer satisfaction is used as an indicator for brand loyalty. READ MORE

5. 9. Outcomes of personal branding in a virtual third place : A qualitative study on streamer-viewer relationships on Twitch.tv

   University essay from Umeå universitet/Företagsekonomi

   Author : Marcus Widell; Guzmán Marco; [2020]
   Keywords : ;

   Abstract : Personal branding has been central to the marketing field of study for the past few decades, as its flexibility has found a place in professional, academic, and social contexts. The relationship between loyalty and customer satisfaction has been explored throughoutexisting literature, where the concept of customer delight, or the act of exceeding customer expectations, has recently been the subject of many conversations regarding its effects on loyalty. READ MORE

6. 10. Switching Costs within the Travel Industry : The Impact on Brand Loyalty

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Caroline Martinsson; Daniela Nilsson; [2020]
   Keywords : business administration; loyalty; brand; branding; switching costs; travel; brand loyalty; customer satisfaction; brand trust;

   Abstract : The travel industry is a fast-growing sector with an increasing competition. The three largest charter enterprises in Sweden are TUI, Apollo, and Ving. These enterprises offer similar services and, therefore, efficient branding is important to be able to create brand loyalty. READ MORE