Essays about: "brand loyalty and customer satisfaction"

Showing result 16 - 20 of 33 essays containing the words brand loyalty and customer satisfaction.

1. 16. What drives your satisfaction? : A quantitative study of satisfaction and loyalty for sustainable brands in a social media context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Hanna Erzmoneit; Jonna Gustafsson; Evelina Westroth; [2017]
   Keywords : relationship marketing; customer satisfaction; brand loyalty; social media; sustainable brands; economic benefit; engagement; entertainment; information;

   Abstract : By creating close and long-term relationships between the company and the customers, marketers can succeed in creating brand loyal customers. It has been argued that satisfaction is the main and primary driver to loyalty, researchers argue for different drivers that can enhance customer satisfaction: economic benefit, engagement, entertainment and information. READ MORE

3. 17. Customer Loyalty in the Swedish Telecommunication Industry : A case study at Telia

   University essay from Linköpings universitet/Logistik- och kvalitetsutveckling; Linköpings universitet/Tekniska fakulteten

   Author : Juan Carlos Haro Vicente; Emelie Sun; [2015]
   Keywords : Net Promoter Score; loyalty; satisfaction; retention; mobile services; broadband services; multimedia streaming.;

   Abstract : There are two main purposes of this thesis. The first one is to get a better understanding of the aspects affecting customers’ loyalty in the telecommunication industry, in the context of when customers are using the services. READ MORE

4. 18. E-Loyalty : On the Differences between Single-Brand E-Retailer and Multi-Brand E-Retailer

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : JOSEPHINE SCHULZE; [2015]
   Keywords : E-Loyalty; Multi-brand; E-Satisfaction; E-Commerce;

   Abstract : The purpose of this study is to examine the differences in the extent of customer e-loyalty between the two fashion e-commerce formats single-brand and multi-brand e-retailer. A quantitative research was conducted by means of an electronic questionnaire examining different factors influencing e-loyalty as well as e-loyalty directly. READ MORE

5. 19. Customer engagement behavior on social media brand communities : A quantitative study regarding engagement behavior, perceived benefits, and relationship outcome on different social media platforms

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sarah Sjöqvist; [2015]
   Keywords : Customer engagement; relationship benefits; relationship outcome; loyalty; trust; satisfaction; social media; brand communities; Facebook; Instagram; Pinterest;

   Abstract : Social media has provided both companies and customer with new opportunities. Customers are increasingly integrating social media into their daily lives and companies has noticed these new traditional medias and started to take advantage of them through brand communities. READ MORE

6. 20. The consumer decision : The consumer decision and its loyalty during a box subscription based e-commerce

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Tiffany RUSSO; Pauline LENTILLON; [2015]
   Keywords : consumer decision making; brand loyalty; sensory marketing; customer satisfaction; online purchase;

   Abstract : The market of subscription box is booming in recent years in France and is becoming a new mode of distribution but also a new way of selling products. For non-disclosure of the content of the box, the brands must cause the purchase of consumer without the use of sensory marketing. READ MORE