Essays about: "brand loyalty and customer satisfaction"

Showing result 11 - 15 of 33 essays containing the words brand loyalty and customer satisfaction.

1. 11. Integrate…then they might be all yours : A research on how Omnichannel retailing could affect customers Brand Loyalty.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Erdanos Haile; Melanie Björk; [2019]
   Keywords : Omnichannel; Omnichannel Retailing; Customer Satisfaction; Customer Experience; Brand Loyalty; Attitudinal Loyalty; Behavioural Loyalty;

   Abstract : Omnichannel has become a central part of future retailing and is expected to be implemented by multiple brands. Omnichannel is an extension of multichannel enquiring complete integration between channels. READ MORE

3. 12. Service Quality, Customer Satisfaction and Brand Loyalty in the Swedish Subscription Video On Demand-Industry : A mixed methods study on what factors of service quality affect customer satisfaction and brand loyalty within the subscription based video-on- demand services amongst 18-29 year olds in Sweden.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Elliot Strand; Viktor Sandell; Oliver Berg; [2019]
   Keywords : Subscription video on demand SVOD ; Service Quality; Customer Satisfaction; Brand Loyalty;

   Abstract : The main objective of this research is to measure the relation between different dimensions, or constructs of service quality with customer satisfaction and brand loyalty; thereby identifying the most important factors of service quality that affect customer satisfaction and brand loyalty, in the context of subscription video on demand (SVOD) services in the Swedish market. This study utilised a mixed methods approach divided into two stages, whereof the first involved multiple focus groups for collecting qualitative data. READ MORE

4. 13. Past, Present and Future of Brand Trust : A case study done in the Swedish market

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Alexander Bergström; Stefan Zuazu; [2019]
   Keywords : Brand trust; Digitalization; Satisfaction; Communication; Authenticity and Blockchain;

   Abstract : Purpose: The purpose of this thesis is to investigate the declining direction that brand trusthas taken, throughout the past years in the Swedish market. Analyzing the present situation tobe able to build a picture of future solutions that brands could use in trying to build trust. READ MORE

5. 14. Rebranding - A Possibility without Risk? : A Case Study of Circle K

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Lejla Isanovic; Olivia Rotkirch; [2018]
   Keywords : Branding; Acquisition; Rebranding; Customer mindset; Customer loyalty; Brand equity; Customer satisfaction;

   Abstract : Background: The number of acquisitions is continuously increasing andthey are often an important source for competitive advantage. Meanwhile, acquisitions can be a hazardous investment and many do not succeed in creating the expected value. When seeking value creation, corporations can occasionally rebrand in the company. READ MORE

6. 15. The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry.

   University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

   Author : Linnea Olsson; [2018]
   Keywords : Marketing Communication;

   Abstract : Marketing communication has been a widely researched area throughout recent years, due to the emergence of the internet. The different marketing communication channels used by customer loyalty programs in order to reach members efficiently, must be adapted to fit the consumer’s demand in order to deliver the message of the marketing actions. READ MORE