Essays about: "brand loyalty mobile"

Showing result 1 - 5 of 8 essays containing the words brand loyalty mobile.

1. 1. Millennial's fashion buying behavior from Buy Now, Pay Later perspective : A study of Buy Now, Pay Later (BNPL) and its influence on millennials buying behavior andconsumption when mobile shopping

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Aiman Khan; Abang Vilary Mbanyi; [2022]
   Keywords : BNPL; Millennials; Fashion; Overconsumption; Sustainability; online shopping;

   Abstract : This study aims at examining BNPL's influence on millennials buying behavior on fashion products and how it affects their consumption of apparel. As BNPL increasingly gains ground in e-commerce as a payment method, that is highly used because of the kind of functionality it provides to both brands and consumers in particular. READ MORE

3. 2. The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Alek Vladimirov Ivanov; Eric Adam George Akiba; Konstantin Krasimirov Konov; [2021]
   Keywords : Five-stage consumer decision-making process; iPhone; Purchase behavior; Smartphone usage; University Students in Sweden;

   Abstract : Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. READ MORE

4. 3. Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sara Göransson; Johanna Kristoffersson; Daniel Ýmir Rigollet; [2016]
   Keywords : Mobile marketing; Push Notifications; Consumer Attitudes; Consumer-Based Brand Equity; Fashion Brands;

   Abstract : Background: New technologies have created a growing audience for mobile electronic communication and promotions that companies can utilize. From this, the phenomenon of mobile marketing has evolved, along with methods such as push notifications. READ MORE

5. 4. Customer Loyalty in the Swedish Telecommunication Industry : A case study at Telia

   University essay from Linköpings universitet/Logistik- och kvalitetsutveckling; Linköpings universitet/Tekniska fakulteten

   Author : Juan Carlos Haro Vicente; Emelie Sun; [2015]
   Keywords : Net Promoter Score; loyalty; satisfaction; retention; mobile services; broadband services; multimedia streaming.;

   Abstract : There are two main purposes of this thesis. The first one is to get a better understanding of the aspects affecting customers’ loyalty in the telecommunication industry, in the context of when customers are using the services. READ MORE

6. 5. Factors Influencing the Cell Phone Brand Loyalty of Swedish Generation Y.

   University essay from Akademin för ekonomi, samhälle och teknik

   Author : Shehzad Ahmed; Zahra Moosavi; [2013]
   Keywords : Generation Y; Brand Loyalty; Mobile Phone; Sweden;

   Abstract : .... READ MORE