Essays about: "brand managing"

Showing result 1 - 5 of 64 essays containing the words brand managing.

1. 1. Reputation Management in a Digital Age : How start-ups control their online reputation

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Fanny Jacobsson; Lo Meh Paw; [2024]
   Keywords : Online Reputation Management; Brand Equity; Startups; Image;

   Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE

3. 2. International disputes and nation branding. Investigating Individual Attitudes, Attitude Changes, and Its Implications in the wake of the NATO dispute between Turkey and Sweden

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Oskar Eriksson; [2023-11-07]
   Keywords : ;

   Abstract : This thesis investigates the interplay between attitudes and nation branding in the context of the NATO dispute between Sweden and Turkey, along with its subsequent events. The study employs a mixed-method approach, combining a pre-study and content analysis, with a quantitative survey and qualitative interviews that illustrates the nuances of the attitudes measured. READ MORE

4. 3. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Merel Cheng; Lisa Frommann; [2023]
   Keywords : Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

   Abstract : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. READ MORE

5. 4. Managing the implementation of sustainable polyurethane (PU) coating for functional wear

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Zarin Tasnime; Christine Buckley; [2023]
   Keywords : PU coating; Water resistance; Sustainability; Textile management; Key factors;

   Abstract : The purpose of this study is to explore the practical implementation of a commercially available sustainable alternative to conventional polyurethane (PU) textile coating for functional outerwear garments with protection from rain and snow. In addition, this study will identify the key consideration areas which should be taken into account during the managerial decision-making process of implementing the sustainable PU coating. READ MORE

6. 5. Management of Electronic waste(E-waste) & it´s role on circular economy : Case Study on Bangladesh E-waste Industry

   University essay from Uppsala universitet/Industriell teknik

   Author : shiva sai reddy chirra; MERAJ AHMED MD; [2023]
   Keywords : ;

   Abstract : The usage of electronic items and microchips in home appliances, transportation systems, office equipment, industrial instruments, and other devices has increased dramatically during the past few decades. As a result, it is becoming difficult to safely dispose of the enormous volume of E-waste globally. READ MORE