Essays about: "thesis on customer satisfaction"

Showing result 1 - 5 of 156 essays containing the words thesis on customer satisfaction.

  1. 1. The Flying Frustration : A study of customer frustration within the SAS EuroBonus program

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Amanda Simmeborn; Paulina Åberg; [2016]
    Keywords : Customer frustration; Satisfaction construct; Frequent flyer program;

    Abstract : In today's competitive marketplace, relationship marketing has become an important factor. Companies want to achieve customer loyalty through sustainable long-term relationships with customers, especially in the service industry. Thus, companies implement loyalty programs, and conduct consumer research to evaluate the success of these programs. READ MORE

  2. 2. Improving Knowledge of Truck Fuel Consumption Using Data Analysis

    University essay from Linköpings universitet/Reglerteknik; Linköpings universitet/Logistik- och kvalitetsutveckling

    Author : Sofia Johnsen; Sarah Felldin; [2016]
    Keywords : big data; Total Quality Management; trucks; automotive; fuel consumption; logged vehicle data; customer usage data; aggregated data; big-data plan; big data management; data analysis; data mining; Principal Component Analysis; Factor Analysis; k-means Clustering; Hierarchical Clustering; Principal Component Regression; Regularization; Lasso; Elastic Net;

    Abstract : The large potential of big data and how it has brought value into various industries have been established in research. Since big data has such large potential if handled and analyzed in the right way, revealing information to support decision making in an organization, this thesis is conducted as a case study at an automotive manufacturer with access to large amounts of customer usage data of their vehicles. READ MORE

  3. 3. Asperities of Revenue Management - The effects on price fairness perceptions.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Carl-Oskar Bergh; [2016]
    Keywords : Revenue management; Price fairness perceptions; Dual entitlement; Social comparison; Pricing;

    Abstract : In the recent past there has been a significant increase in the adoption and use of various dynamic pricing and revenue management strategies in consumer product and service sectors. The overall goal of these strategies is often to maximize the revenue of the firm. READ MORE

  4. 4. Measuring Circularity and Customer Satisfaction of Product-Service Systems at IKEA

    University essay from KTH/Industriell ekologi

    Author : Carolina Togård; [2016]
    Keywords : Key words:;

    Abstract : An increasing number of business leaders, companies, organizations and policy makers are realizing that the current linear “take-make-waste” economic model is not sustainable and need to be changed in order to decouple economic growth from natural resource consumption. One way to achieve this is to make a transition from the linear economy to a circular economy in which material flows are circular so that access to products is possible with minimum extranction of natural resources and waste generated. READ MORE

  5. 5. Stimulating Word-of-Mouth in Retail

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Agnes Malm; Karolina Hedén Lind; [2016]
    Keywords : Salesperson effort; Request Strategies; WOM-intention; Customer Evaluations;

    Abstract : Word-of-mouth (WOM) recommendations is one of the most influential and sought after marketing tools for companies. The purpose of this thesis is to test if it is possible for a salesperson to stimulate WOM through effort and recommendation requests, and if strategic requests have a greater impact. READ MORE