Essays about: "brand marketing mba"

Showing result 1 - 5 of 9 essays containing the words brand marketing mba.

  1. 1. Berättelse som berör : kan storytelling bidra till att säkra den framtida kompetensförsörjningen inom Sveaskog?

    University essay from SLU/Dept. of Forest Products

    Author : Caroline Lagergren; [2016]
    Keywords : marknadsföring; rekrytering; skogsindustrin och varumärke; brand; forest industry; marketing and recruitment;

    Abstract : Skogsindustrin är en av de största basindustrierna i Sverige och erbjuder många arbetstillfällen. Ett av de största företagen inom branschen är Sveaskog, vilket är det enda statliga skogsbolaget och innehar ett skogsinnehav som motsvara 14 procent av landets skogsareal. READ MORE

  3. 2. Impediments to Adopting Sustainable Transportation in Developing Countries – TheCase of Tricycles in Nigeria : MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Oladipupo Akin-Tepede; [2010]
    Keywords : Sustainable Transport; Tricycles; Stakeholder Cooperation; Dominant Demand;

    Abstract : The aim of this paper is to discuss the impediments to adopting sustainabletransportation in developing countries using tricycles in Nigeria as a case study.Two Executives of Chongqing Beyond Company in China, Marketing Managerof Kayemel Tricycle in India, Brand Manager of keke POeT, the chairman ofTricycle Association, Idewu Routes, the chairman of Tricycle Association,Liverpool Routes and a member of Transport Committee, Obafemi AwolowoUniversity (OAU) were interviewed. READ MORE

  4. 3. CSR from a strategic perspective : - How Swedbank can develop stakeholder confidence and valueMBA-thesis in marketing - MBA-thesis in marketing

    University essay from Ämnesavdelningen för företagsekonomi; Institutionen för ekonomi

    Author : Maria Roeck Hansen; [2010]
    Keywords : Sustainable Core Competence; Position; Image; Integrated Market Communication; Corporate Social Responsibility; Swedbank;

    Abstract : Aim: Problem background - CSR has today increased its strategic status and consumer demand of sustainable development has also increased lately. However, there are still companies that have not adjusted their strategies to fit this swift in demand. READ MORE

  5. 4. Addressing Eco-friendliness as a Marketing Strategy: An investigation in the car industry : MBA-thesis in marketing

    University essay from Akademin för utbildning och ekonomi

    Author : Emilene Reis Leite; [2010]
    Keywords : Green Marketing; Innovation; Value creation; Market orientation;

    Abstract : Research Questions: Environmental consideration has influenced managerial decisions and has required from firms to develop an organizational culture that focus on the environmental issues. Despite the importance of adopting a business philosophy that take into account the ecological concerns few studies have examined the relationship between market orientation and environmental practices. READ MORE

  6. 5. Hult IBS Goes Global: A study of entry strategy in the MBA market

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linnea Natt och Dag; Lena Vasserman; [2009]
    Keywords : Hult IBS; MBA industry; entry strategy; Industrial Organization; Resource Based View;

    Abstract : The purpose of this thesis is to examine the structure and dynamics of the Master of Business Administration (MBA) industry and analyze how a new competitor can enter and establish itself in this market. The study is based on an inductive research method and a qualitative research approach. READ MORE