Essays about: "branding in developing countries"

Showing result 11 - 15 of 17 essays containing the words branding in developing countries.

  1. 11. Time to re-think? : A brand new approach on brand identity, Minor Field Study of the Philippines

    University essay from Ekonomihögskolan, ELNU

    Author : Lisa Johansson Stenberg; Jerry Koskela; [2011]
    Keywords : ;

    Abstract : Abstract Background: According to Nandan, (2005) brand identity derives from a company, i.e. the company is accountable for developing distinguished merchandise with exclusive features. Brand identity is how a company identifies itself. READ MORE

  3. 12. Strategic Brand Analysis in Destination Identity Context : A Case Study of Albania

    University essay from Handelshögskolan vid Umeå universitet (USBE)

    Author : Erkan Ertörün; Saimir Suma; [2011]
    Keywords : Destination branding; destination identity; Albania; strategic brand analysis; supplier side;

    Abstract : Tourism industry is one of the most prominent industries at the moment. Globalization has been playing a big role by mainly diminishing traveling barriers between countries. This trend had brought also an increase in competition between countries to identify themselves and to define how they want to be perceived by the tourists. READ MORE

  4. 13. Brand Recognition for long term business growth in  developing countries : A case study of SMEs in Kampala, Uganda and Ho Chi Minh City, Vietnam

    University essay from Institutionen för humaniora och samhällsvetenskap

    Author : Viviene Lukoma; Ke Tuong Nguyen; [2011]
    Keywords : brand; brand recognition; positioning; SMEs; Ho Chi Minh City; Kampala; strategy; communication; sustainability;

    Abstract : Brands have become valuable assets that play a central role in differentiating the products and services to catch the attention of the customers. This research examines the significance of branding strategies for companies’ growth and survival. READ MORE

  5. 14. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
    Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

    Abstract :   Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE

  6. 15. Influence of Brand Name on Consumer Decision

    University essay from Handelshögskolan vid Umeå universitet

    Author : Tanveer Hasan; [2008]
    Keywords : Branding; Brand Equity; Emotional Branding; Consumer Decision making; ;

    Abstract : In the present developing and modern day world, consumerism has dominated all the aspects of life. The life in the society follows the pattern of the capitalist culture where the human values have a different measure, ‘you are known by what you have not by what you are’. READ MORE