Essays about: "branding in developing countries"

Showing result 6 - 10 of 17 essays containing the words branding in developing countries.

1. 6. Internal branding : Within a Swedish non-profit organization

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Lisa Diep; Amanda Stedt; [2015]
   Keywords : internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; and non-profit organizations;

   Abstract : The aid sector has received a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE

3. 7. Drug Cartels and Apartheid: Critical Study of Nation Branding in Developing Countries Burdened by Stigmatizations

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alessio Stringari; Karla Estefania Luz Oliva; [2014]
   Keywords : Nation brand; nation branding; developing countries; semiotics; lexical semantic; critical theory.; Business and Economics;

   Abstract : Nation branding is gaining increasing importance between both scholars and practitioners. Although, research in this field seems to focus mainly on developed economies, developing countries are affected by a “label effect” of being categorized as ‘developing’ which generates tacit social stigmatizations. READ MORE

4. 8. Country Branding and Social Media Technology : Practical Issues in Development of a Successful Country Brand

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Nataliia Marchukova; [2013]
   Keywords : ;

   Abstract : Today we live in an extremely dynamic world. Some of us were born in countries with developed economy, well functioning civil society and established country brand. Some of us live in developing countries, which are trying to do their best on international arena. READ MORE

5. 9. Macro-regions in the global cloud of trust. A study of competitive identity creation within the European Union Strategy for the Baltic Sea Region

   University essay from Lunds universitet/Statsvetenskapliga institutionen; Lunds universitet/Master of Science in Global Studies; Lunds universitet/Graduate School

   Author : Egle Maliukeviciute; [2013]
   Keywords : EUSBSR; branding; macro-regions; Competitiveness; Baltic Sea Region BSR ; Social Sciences;

   Abstract : With a new regionalisation process in Europe a number of macro-regions are appearing. The same as countries or cities, macro-regions aim at developing or increasing the competitiveness in the global markets not only for products or funds, but also for ideas, influence and reputation, for trust and attention. READ MORE

6. 10. Branding Sri Lanka : A case study

   University essay from Institutionen för marknadsföring (MF)

   Author : Gabriella Eriksson; Sofia Rudell; [2013]
   Keywords : place branding; country branding; destination branding; tourism; economic growth; developing countries; branding; brand evaluation; infrastructure; stakeholders engagement; brand identity; brand architecture; brand communication; brand articulation; word-of-mouth; brand experience; Sri Lanka;

   Abstract : This bachelor thesis is conducted as a Minor Field Study (MFS) in Sri Lanka, funded by the Swedish International Development Cooperation Agency (SIDA). The tourism industry have become a key factor for economic growth in several developing countries. A section of branding which refers to branding of a whole country is place branding. READ MORE