Essays about: "branding principles"

Showing result 1 - 5 of 15 essays containing the words branding principles.

  1. 1. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
    Keywords : Business and Economics;

    Abstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE

  3. 2. The perfect app icon : A study on how design, colour and brand theories affect app icons

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Linda Hammarstrand; [2023]
    Keywords : Batchelor thesis; informatics; app icon; design principles; colour principles; branding principles; mixed method study; survey study;

    Abstract : .... READ MORE

  4. 3. Tradition vs. Human Rights? Analyzing Racialized Branding from a Business and Human Rights Perspective

    University essay from Lunds universitet/Mänskliga rättigheter

    Author : Anna Elisabeth Schädle; [2023]
    Keywords : Racism; brand logos; racialized branding; Business and Human Rights; UN Guiding Principles on Business and Human Rights; corporate responsibility; Austria; Social Sciences;

    Abstract : Systemic racism is a prevalent and longstanding problem in society that gained widespread public interest through the Black Lives Matter movement. Following the murder of George Floyd in May 2020, the movement expanded to Austria and brought heightened attention to the racialized branding of an Austrian brewery. READ MORE

  5. 4. The digitalisation of worksite benefits programs from a product development perspective

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Márton Elodi; [2020]
    Keywords : worksite benefits; employee wellbeing; insurance; insurtech; digital transformation; arbetsförmåner; anställdas välbefinnande; försäkring; insurtech; digital transformation;

    Abstract : This research presents a way for digitalising worksite benefits programs. The related work analysis and results of user interviews showed the important role of benefits programs in the wellbeing of employees, and as a result in company performance and employer branding. READ MORE

  6. 5. City Competitiveness and Branding : Identities and strategies in two Swedish municipalities

    University essay from Uppsala universitet/Kulturgeografiska institutionen

    Author : Gustav Hodges-Dexner; [2019]
    Keywords : Place branding; Competitive identity; City development; Municipalities; Brand management;

    Abstract : As the world-economy becomes increasingly competitive, places adopt different methods to elevate their attractiveness. The paper examines how two medium-sized Swedish cities, Uppsala and Västerås, develop their own competitiveness, identities, and images in relation to the principles and concepts laid out by Simon Anholt in his book Competitive identity: The New Brand Management for Nations, Cities and Regions (2007). READ MORE