Essays about: "business relationship with customer"

Showing result 11 - 15 of 351 essays containing the words business relationship with customer.

  1. 11. Customer segmentation in Retail: An Experiment in Sweden

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Nagma Athar Memon; [2023]
    Keywords : Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

    Abstract : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. READ MORE

  3. 12. Customer Relationships and Physical Stores in Omnichannel Context: A Qualitative Study of Retail Brand and Store Manager Perspectives

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Song Thu Nguyen; Joo Won Lee; [2023]
    Keywords : Customer Relationships; Physical Stores; Omnichannel Context; Retailing; CRM; Relationship Marketing; Business and Economics;

    Abstract : This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. READ MORE

  4. 13. The Impact of Gamification on User Engagement in a Secondhand E-commerce platform

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Yen Dinh; Maya Fogelberg; [2023]
    Keywords : Gamification; secondhand e-commerce; game elements;

    Abstract : Using game elements in a non-game context, called gamification, has grown popular recently and can be seen in education, health, and on e-commerce websites. In this thesis, the use of game elements, specifically badges is evaluated on a secondhand website. READ MORE

  5. 14. Diversity and Team Performance in Banks : A qualitative analysis of how workplace diversity and team performance are related: A study of Swedish banks

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Idiris Abiib; Richardo Mezher; [2023]
    Keywords : ;

    Abstract : Background: Given the rise of multiculturalism in Sweden and the need for businesses to adapt, this topic is particularly relevant for Swedish banks. Moreover, it provides background information on the Swedish banking sector, highlighting its historical development and the influence of digitalisation on services. READ MORE

  6. 15. Co-creating value: A service provider and customer perspective : A case study of cyber security services in the electric utility sector

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Mathilda Berg; Olivia Svensson; [2023]
    Keywords : Value co-creation; Value proposition; Service procurement; Cyber security services;

    Abstract : Purpose – This study aims to investigate the challenges faced by service providers in developing value propositions for cyber security services, as well as the challenges encountered by customers when purchasing these services. Thereby, bridging the gap regarding value proposition development for cyber security services in a business-to-business context. READ MORE