Essays about: "case study customer relationship management"

Showing result 21 - 25 of 156 essays containing the words case study customer relationship management.

  1. 21. The price you’re worth: A case-study of pricing in the TIC-market

    University essay from Linköpings universitet/Industriell ekonomi

    Author : Kasper Vinberg; Stefan Lindstedt; [2020]
    Keywords : Pricing; Value-based; Value; Value-based price; Value-based Pricing; TIC; TIC-market; Testing; inspection and certification; pricing practice; pricing strategy; Kasper Vinberg; Stefan Lindstedt; kasvi918; KasperStefan; Cost-based; kostnadsbaserad; värdebaserad; konkurrensbaserad; competition-based; behavior; mindset; change; WTP; Kundvärde; Customer value; customer; customer value proposition; pricing strategy; pricing practice; Perceived customer value; kundvärde;

    Abstract : How to price your offering is one of the main managerial decision issues today and is alarmingly often not grounded in necessary market and cost research. Pricing is a complex topic, dependent on a multitude of internal and external factors, which makes pricing practice and strategy alignment even more difficult. READ MORE

  3. 22. Leveraging Corporate-Startup Engagements: A Multiple Case Study Exploring Corporate Accelerators’ Post- Acceleration Activities

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Cleo Dan; Tom Hackenberg; Dominik Wudarczyk; [2020]
    Keywords : Corporate accelerators; corporate venture capital; corporate venturing; open innovation; corporate-startup engagement; Business and Economics;

    Abstract : This study focused on examining what post-acceleration startup management practices (‘activities’) corporate accelerators conduct and how these activities contribute to strategic value creation for the parent company. It was found that the post-acceleration phase is separated into three levels of post-acceleration activities and their strategic value contributions. READ MORE

  4. 23. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

    University essay from Umeå universitet/Företagsekonomi

    Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
    Keywords : ;

    Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

  5. 24. Enabling the Computation of Marketing ROI Through Technical and Organizational Changes : A Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sandra Järkeborn; Vera Werner; [2020]
    Keywords : B2B Marketing; Industrial Marketing; Return on Marketing Investments; Marketing ROI; Marketing Efficiency; Sales-Marketing Interface; SMI; B2B Marknadsföring; Industriell Marknadsföring; Investeringsavkastning för Marknadsflring; Marknadsföringseffektivitet; Sälj-Marknadsföringsgränssnitt;

    Abstract : With the value of initiating contact or a relationship being intangible, marketing departments are currently struggling to prove their contribution to the business. Evaluating the efficiency of B2B marketing investments has been proven hard, and the prerequisites for doing so are many. READ MORE

  6. 25. The impact of delivery lead time on customer conversion

    University essay from Lunds universitet/Produktionsekonomi

    Author : Olle Josefsson; Jame-Jamil Hanna; [2020]
    Keywords : Delivery lead time; retail; supply chain management; e-tailing; furniture; online sales; e-commerce; Technology and Engineering;

    Abstract : Delivery lead time (DLT) is seen as one of the most important service factors affecting the consumers willingness to fulfill a purchase within online retailing (Esperet al., 2003). The purpose of this thesis is to investigate the effect variations in the offered DLT have on customer conversion rate within e-commerce. READ MORE