Essays about: "case study customer relationship management"

Showing result 16 - 20 of 156 essays containing the words case study customer relationship management.

1. 16. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Jonatan Moen; Magdalena Woodhouse; [2021]
   Keywords : Customer value; Employer attractiveness; Employer branding;

   Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE

3. 17. Product Variety Cost in an Engineering-to-Order Business

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Filip Ivarsson; August Åström; [2021]
   Keywords : Engineering-to-Order; Product Variety; Variation; Cost Drivers; Activity-Based Cost Calculation; Process Mapping; Standardisation;

   Abstract : Engineering-to-order is a production approach that aims to develop each customer order from scratch based on specific requirements, and is therefore inevitably characterised by a high product variety. It is clear that this strategy is costly, but previous research is lacking in terms of providing real-life data regarding how a high product variety affects costs. READ MORE

4. 18. Client Relations on the Digital Workplace : A case study on how the consultant-client relationship is affected by remote work during Covid-19

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : SAMANTHA SIETSES; FERIDE DIKME; [2021]
   Keywords : Remote Working; Customer Relations; Consultant-Client Relationship; Digital Workplace; Covid-19; Distansarbete; Kundrelationer; Konsultrelationer; Digital arbetsplats; Covid-19;

   Abstract : During the Covid-19 pandemic, employees all over the world were forced to work from home, meaning that consultants no longer could work physically present with their clients. As the consultant-client relationship is incredibly important for management consulting firms, it is interesting to investigate how these relationships have been impacted by the change and what the implications are for collaboration and performance. READ MORE

5. 19. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Johanna Stenberg; Milana Ruljova; [2021]
   Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

   Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

6. 20. The rise of the FMCG flagship stores, a qualitative study exploring the phenomenon of FMCG flagship stores

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Olle Stenbäck; Albin Waldeck; [2021]
   Keywords : FMCG; Flagship stores; brand experience; consumer-brand relationship; customer-based brand equity; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to explore and develop an understanding of the rather unexplored phenomenon of using flagship stores in the FMCG industry. We want to explore what an FMCG flagship store is to understand why it is used in the context of strategic brand management. READ MORE