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Showing result 1 - 5 of 184 essays matching the above criteria.

  1. 1. Sustainability Content on Social Media Marketing with a B2B Perspective : A qualitative multiple case study on sustainability in social media marketing in the global manufacturing industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Alexander Nordström Käll; Jonas Nyman; [2023]
    Keywords : B2B; Social media marketing; Sustainability; Relationship marketing; Trust-commitment;

    Abstract : Purpose: The purpose of this study is to investigate how sustainability can be used in social media marketing to create trust and commitment in B2B relationships with all stakeholders.  Method: Multiple case study with an abductive approach, data collection through nine semi-structured interviews and several sources of secondary data. READ MORE

  3. 2. A sales person’s perspective : The perceived usefulness of digital solutions in B2B- selling

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Mary-Ann Eriksson; Erik Rosqvist; [2023]
    Keywords : B2B-selling; perceived usefulness; usage of digital solutions; user acceptance;

    Abstract : The purpose of this paper is to enhance our understanding of how salespeople in B2B organizations perceive the usefulness of digital solutions in their work. The use of digital solutions continues to increase in business-to-business (B2B)-selling. READ MORE

  4. 3. The startup journey from idea to first Proof of concept - customer : A multiple case study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Rita Blomstersjö; Axel von Grothusen; [2023]
    Keywords : Entrepreneurship; Proof of concept; Customer acquisition; B2B; Startup; Sell first - Build later.; Entreprenörskap; Produkt validering; Kundförvärv; B2B; Startup; Sälj först - bygg sen.;

    Abstract : Startups within the tech field are incraesingly using proof of concept (POC) customers as a partner when developing new products and services as this enables them to sell the product before building it, ensuring that the product they are developing is aligned with the market needs before making it avaliable to a wider market. Becasue of the positive results that designing and developing new products together with users and customers have shown, the acqusition of POC customers has become a crucial step in the product development process for many startups. READ MORE

  5. 4. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

    University essay from Lunds universitet/Produktionsekonomi

    Author : Emelie Dellby Svensk; Kajsa Jernetz; [2023]
    Keywords : Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

    Abstract : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. READ MORE

  6. 5. The Future of Urban Last Mile Deliveries - Not a piece of cake

    University essay from Lunds universitet/Teknisk logistik

    Author : Hannah Renhed; Martina Kylebäck Wennerlöf; [2023]
    Keywords : Urban last mile delivery; customer demands; sustainability; outsourcing; Technology and Engineering;

    Abstract : Urban last mile delivery has become an increasingly relevant topic in this day and age, where the urban population is growing at the same time as climate change forces nations to limit emissions. The demand for fast and flexible deliveries in urban areas accelerates, which further escalates the need to optimize these last mile deliveries since they are the most polluting part of the supply chain. READ MORE