Essays about: "challenges for a new product managers"

Showing result 1 - 5 of 30 essays containing the words challenges for a new product managers.

  1. 1. In Pursuit of Ambidexterity The ambidextrous nature of a small enterprise and its implications on NPD - A Case Study

    University essay from Göteborgs universitet/Graduate School

    Author : Emil Landén; Emil Tullock; [2023-07-20]
    Keywords : ambidexterity; ambidextrous; organization; ambidexterity in smaller organizations; corporate culture; new product development;

    Abstract : Innovation is a crucial determinant of success in today’s highly competitive and fast-paced climate. This forces organizations to focus on developing future business solutions while still exploiting their existing resources to stay profitable. READ MORE

  3. 2. How Relationship Marketing can Improve the Value Proposition and Increase the Sales of Organic Food : A Single Case Study Exploring How Different Actors in the Food Industry Can Implement Marketing Strategies

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Angela Bayat Sahil; Maja Holmén; [2023]
    Keywords : Relationship marketing; Organic food; Value proposition; Marketing strategies; Product sales; Sustainability; Relationsmarknadsföring; Ekologiska livsmedel; Värdeerbjudande; Marknadsföringsstrategier; Försäljning; Hållbarhet;

    Abstract : In recent years, organic food sales in Sweden have experienced a decrease in sales, opening up new challenges and opportunities for various actors within the food industry. The Swedish food industry works extensively with sustainability and aims to foster a sustainable food system. READ MORE

  4. 3. Digital Transformation of B2B Sales Organisations : A case study of a Swedish paper manufacturer

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : André Yang Melsom; Davina Maria Plum; [2022]
    Keywords : Business-to-business; Sales; Digitalisation; Digital Transformation; Paper Industry; Case Study; Framework; and Strategy; Business-to-business; Försäljning; Digitalisering; Digital Omvandling; Pappersindustri; Fallstudie; Ramverk; och Strategi;

    Abstract : With the introduction of a fourth industrial revolution, new technologies are changing the behaviour of buyers in all markets. Coupled with an acceleration caused by the COVID-19 pandemic, manufacturers are now more than ever facing a pressure to digitally transform. READ MORE

  5. 4. Operational risk management (ORM) in the Industrial Symbiosis (IS) supply chain. : A qualitative study of ORM and the Triple Bottom Line (TBL) within the IS-supply chain.

    University essay from Umeå universitet/Företagsekonomi

    Author : David Wennerström; Jonas Marklund; [2022]
    Keywords : ;

    Abstract : One of the biggest challenges for society nowadays is the environmental crisis that is characterized by the continuing growth, and depletion of Earth's natural resources combined with vast amounts of carbon dioxide emissions putting a strain on the world's ecosystem. To tackle this impending calamity and preserve our way of life, countries, and companies are creating new innovations and solutions. READ MORE

  6. 5. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Saiful Islam; [2022]
    Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

    Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE