Essays about: "chinese consumer behavior"

Showing result 11 - 15 of 52 essays containing the words chinese consumer behavior.

  1. 11. How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. : In the case of internet fashion celebrity Dayi Zhang

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ying Li; Qian Cai; [2019]
    Keywords : Internet celebrity; Source credibility; Consumer attitude; Purchase intention;

    Abstract : Problem/Purpose: Internet celebrities have shown huge commercial value by operating their E-commerce in the Chinese market. This article aims to research How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. READ MORE

  3. 12. Who cares about Country of Origin product image? : a study of Chinese consumers' perception of Swedish furniture & home-decoration products

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Dan Luo; Hao Yang; [2019]
    Keywords : country of origin; sociodemographic characteristics; purchase intention; Swedish furniture and home-decoration market; Chinese consumer;

    Abstract : Background: The sociodemographic characteristics of consumers, as important determinants of consumer behavior, has not received much attention in research on Country of Origin (COO) effect. In practical, the rapid progress of urbanization in China has brought great demand in the furniture and home-decoration market. READ MORE

  4. 13. Factors affecting Chinese consumers buying luxury goods overseas

    University essay from Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Author : Jiaxin Zhang; [2019]
    Keywords : Luxury goods; buying behavior; service; quality; price; culture; brand awareness; convenience of payment; needs for information interaction through social media;

    Abstract : Since the improved people’s living standard, luxury buying has increasingly spread in popularity, especially in developing countries. Conspicuous consumption has resulted in this luxury buying among consumers. READ MORE

  5. 14. Chinese Consumer Willingness Towards Eco-Conscious Apparel Purchase : An Application of the Theory of Planned Behavior

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Fanlv Jin; [2019]
    Keywords : Eco-conscious apparel; Theory of planned behavior; Sustainable consumption in China; Willingness to pay a price premium; Sustainable fashion; Apparel containing recycled fibers;

    Abstract : Purpose – This thesis aims to contribute to the understanding of the Chinese customers’ perception and acceptance of eco-conscious apparel (ECA) based on the theory of planned behavior (TPB). The thesis further examines whether people would like to pay more for ECA and how the factor of willingness to pay a premium is influenced by TPB variables. READ MORE

  6. 15. To Buy or Not to Buy? : A Study on the Price Discount on Luxury Goods, Chinese Consumers’ Luxury Perception, and Purchasing Behavior

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Yang Lu; Yue Yuan; [2018]
    Keywords : Luxury; Consumer Perception; Luxury Value; Willingness to buy; China; Price Reduction;

    Abstract : As the Chinese luxury market has become one of the biggest in the world, this thesis seeks to investigate the relationship between the luxury perception of Chinese consumers and their willingness to buy under the price reduction. Drawing from Wiedmann’s concepts of luxury values, we propose a framework to measure the luxury value perception of Chinese consumers through the functional, individual, and social dimensions. READ MORE