Essays about: "chinese consumer behavior"
Showing result 6 - 10 of 52 essays containing the words chinese consumer behavior.
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6. Is Overseas Political Challenge Always Harmful to Chinese Multinationals? - Implications on Chinese Purchase Willingness
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Multinationals are subject to questioning about organizational legitimacy issues by foreign governments when expanding overseas. This issue has become more prevalent over the past two decades with the rapid development of emerging countries and the exponential expansion in outward foreign direct investments from the firms of these emerging countries. READ MORE
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7. The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market
University essay from Jönköping University/Internationella HandelshögskolanAbstract : China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. READ MORE
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8. Understanding the Purchase Intention of Consumers towards Airbnb in China From the Perspective of Liability of Foreignness
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this thesis is to research the factors influencing the purchase intention of Airbnb in China from the perspective of liability of foreignness. Methodology: This thesis adopts a quantitative approach through a questionnairebased survey among Chinese people. READ MORE
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9. Against all odds! - What are the reasons for Chinese consumers to choose to shop offline? : Research of the factors leading to high offline purchase intention?
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : While online shopping has high social acceptance and support from mature related industries in China, a considerable number of consumers choose to shop offline. The purpose of this study is to explore the specific factors that give consumers the intentions to shop offline. READ MORE
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10. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE