Essays about: "chinese consumer behavior"

Showing result 21 - 25 of 52 essays containing the words chinese consumer behavior.

1. 21. A Consumer Study of Chinese Smartphones Influences of Purchase Intention in Sweden

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Natalia Lopez; Tianyao Zhang; [2017]
   Keywords : International Marketing; Consumer Behavior; Purchase Intention; Brand Familiarity; Product Quality; Country of Origin; Huawei; Chinese smartphones; marketing strategy.; Social Sciences;

   Abstract : Title: A Consumer Study of Chinese Smartphones: Influences of Purchase Intention in Sweden Seminar Date: May 31st 2017 Course: BUSN39 Business Administration: Global Marketing Authors: Natalia Lopez Casco and Tianyao Zhang Supervisor: Ulf Johansson Key Words: International Marketing; Consumer Behavior; Purchase Intention; Brand Familiarity; Product Quality; Country of Origin; Huawei; Chinese smartphones; marketing strategy. Purpose: The purpose of this research was to explore the elements that influence purchase intention of Chinese smartphones in Sweden. READ MORE

3. 22. Enhancing Swedish Large MNEs’ Strategies in Chinese Market : By Analyzing the Perspectives of Consumers in Sweden and China

   University essay from

   Author : Xiaojing Gu; Cheng Han; [2016]
   Keywords : Consumer behavior; Multinational enterprise; Marketing strategy; Swedish and Chinese market;

   Abstract : Title: Enhancing Swedish Large MNEs’ Strategies in Chinese Market -By Analyzing the Perspectives of Consumers in Sweden and China Authors: Cheng Han and Xiaojing Gu Supervisor: Svante Andersson Level: Master Dissertation in International Marketing, 15 credits Keywords: Consumer behavior, Multinational enterprise, Marketing strategy, Swedish and Chinese market Background: With the trend of globalization, multinational enterprises noticed the potential market in China. Base on previous research, researchers indicated consumer behaviors have a sort of relationship and influence on MNEs’ strategies. READ MORE

4. 23. Chinese Consumers’ Attitudes toward Experiential Marketing ：The Case of IKEA

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Jiahao Li; Yujiao Zhang; [2016]
   Keywords : experiential marketing; consumer behavior; IKEA; China;

   Abstract : Currently, the experience economy, as a new form of economy is developing and following the service economy. The experiential marketing is the product of experience economy and it is increasingly used by more and more enterprises. A good way of carrying out experiential marketing improves consumers’ user experience when they do shopping. READ MORE

5. 24. Consumerism feeds the dragon : A multi-case study of how Swedish firms can increase consumption of products in China

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Cecilia Jedenberg; Vincent Tollesson; [2016]
   Keywords : Consumerism; global brand strategy; consumer behavior; competition; consumer driven economy; China; International Business;

   Abstract : Title: Consumerism feeds the dragon Authors: Cecilia Jedenberg and Vincent Tollesson Supervisor: Clarinda Rodrigues Examiner: Soniya Billore Course: Bachelor thesis with specialization in International business, Linnaeus University, Kalmar, VT2016, 2FE51E. Thesis name: Consumerism feeds the dragon - A multi-case study of how Swedish firms can increase consumption of products in China. READ MORE

6. 25. Healthcare Wearables Consumption in China: Exploring Consumer Satisfaction and Stickiness

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : ZHUO YUAN GU; [2016]
   Keywords : healthcare wearable; satisfaction; stickiness; value; quality; trust;

   Abstract : This study proposed a new topic in exploring what factors cause most Chinese customers not continue to use their healthcare wearables after purchasing. Based on the framework of “the self-regulation of attitudes, intentions, and behavior” (Bagozzi, 1992), which is used to determine what factors impact satisfaction and how satisfaction can in turn impact stickiness, this study developed a new research model and proposed seven hypotheses. READ MORE