Essays about: "chinese consumer behavior"

Showing result 16 - 20 of 52 essays containing the words chinese consumer behavior.

  1. 16. Music Consumption in China : A Qualitative Study on Chinese Consumer Behavior in Consuming Music and Its Merchandise

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Yue Wang; Yang Li; [2018]
    Keywords : Musical consumer identity; Music consumer preference; Music Culture; Music consumption; Willingness to pay; Chinese music consumer; Music merchandise;

    Abstract : In the past few decades people’s attitude towards music consumption has tremendously changed in China. With the constantly rising market and huge potential space, it is necessary to study the consumer behavior and explore factors that decide people’s willingness to pay in music consumption. READ MORE

  3. 17. Chinese students’ knowledge and attitude towards sustainability : focus on IKEA and their sustainability work

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sofie Thulin; Nadine Rashid; [2017]
    Keywords : sustainability; IKEA; China; students; marketing; attitude; consumer behavior; consumer responsibility;

    Abstract : Consumers consider themselves being able to change their consumption behavior and by that make a difference. This makes it easier for organizations in the usage of sustainability in their marketing strategy in order to attract customers and keep the already existing ones. READ MORE

  4. 18. Brand avoidance among the Chinese consumers in the mobile industry : The main drivers of the brand avoidance among the Chinese customers with the quantitative description.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Xie Fei; Zhou Yu cen; [2017]
    Keywords : Anti-consumption，Brand avoidance，Smart phone，Chinese consumers，Chinese Mobile Phone Industry;

    Abstract : Brand avoidance is a new topic in consumer behavior research. The purpose of the study was to find the main driver(s) of the brand avoidance behavior among the Chinese mobile consumers. The study was based on the core framework of Lee, et al. (2009) and Knittel et al (2016). READ MORE

  5. 19. Does the time Machine exist? : Nostalgic consumption of Chinese one-child generation

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Mengying Jiang; [2017]
    Keywords : nostalgia proneness; nostalgia intensity; nostalgic triggers; consumption; Chinese one-child generation;

    Abstract : Nostalgia in consumer behavior is shown to be effective. Every generation has their own views of nostalgia. Their ability, proneness and intensity to process nostalgia is different for each generation. The Chinese one-child generation in terms of their special growth environment and characteristics was chosen as the object of study. READ MORE

  6. 20. Consumer Responses to Corporate Social Responsibility (CSR) in China

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Chang Lili; Cheng Jiaqi; [2017]
    Keywords : corporate social response CSR ; perceived CSR; trust of CSR; awareness of CSR; consumer response; corporate evaluation; purchase intention;

    Abstract : With the development of multinational companies (MNCs), corporate social responsibility (CSR) has become a very important component of corporate activities. However, the commitment to CSR in China has been very low. READ MORE